Media Buy endorsement A communication channel is how campaign reaches its audience how campaign promotes their brand or how it represents to target segment the benefits of brand story. For communication channels, can be used, print media, modern audio-visual media (e.g. radio, TV), the internet, or interpersonal channels (e.g. community outreach events, visiting target audience members in their homes). Hillary Clinton spent more than 1.3 billion us dollar in her marketing strategy for winning in 2016 United States elections. She had series of campaigns where was spent hundreds of million dollars. “a triumphant politician is the one who masters his era’s media tools.” (CNN October 2015). If take look on history the presidents were using social media as a main tool to win in Elections, for example Franklin D. Roosevelt was the first who used “radio”, John F. Kennedy the “television”. So, in 2016 Hillary Clinton as Donald Trump, also used many strong communication …show more content…
For example, “Madonna showed her support for Hillary Clinton by hosting her own surprise rally in Washington Square Park on Monday, Nov. 7, 2016, The singer put on a concert the night before Election Day to urge fans to vote. Join me with the first president to welcome in our first female president," Madonna wrote on Instagram before the event”. “Beyoncé and Jay Z headlined a concert for Clinton the weekend before the Nov. 8 election. "I want my daughter to grow up seeing a woman lead our country and knowing that her possibilities are limitless," Beyoncé said at the concert”. “ Allison Janney, right, Joshua Malian and Mary McCormack campaigned for Hillary Clinton in Ohio in September 16. (amny.com) There also was Meryl Streep, Miley Cyrus, Katy Perry and other top actress, actors and singers. They promote Clintons candidacy they are one of the expensive high payed