Media often portray relatively fixed and oversimplified generalisations about groups or classes of people, stereotyped images. The immediate effect of stereotype activation fades after few minutes, but regardless of their duration, any activation reinforces stereotypic thinking in the long run. Additionally, evidence suggest that once a stereotype is activated, it can be reactivated by something as simple as a disagreement with someone in the stereotyped group, and if brought to mind frequently enough. (Spencer, 2002) . Thus, even though media-based stereotypes may seem harmless when considered individually; their cumulative effect over time can be substantial.
Media’s role has now increased and widened beyond the mere supply of information.
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(History of realityshows in India) “Bournvita Quiz Contest (BQC)” hosted by the Quizzing Champion Derek O’Brien in 1972 is considering the first reality show in Indian television (History of reality shows in India). First signing reality show in India is Sansui Antakshari” hosted by Annu Kapoor on Zee TV in 1993. Shows such as Big Boss, Jhalak Dikhla Jaa, Roadies, Splitsvilla, Kaun Banega Crorepati etc are some of the huge success among them. They keep in touch with celebrity’s day to day affairs. Usually, these shows were not based on any intellectual concept and do not provide any useful information. They try to make the audience to stick with them. Some of these shows are focusing only on disagreement and conflict and create negative energy in viewer’s mind. In another hand, very few of them create positive attitudes such as achieve a goal or chase a dream. Anyway apart from the tearful soap operas reality shows make something more entertaining. They still have higher TRP rates and that indicates people would prefer to approach life in real ways and like to laugh and enjoy without