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Melijoe Ad Analysis Essay

1376 Words6 Pages

After all, the previously mentioned and approached analysis platforms, like WordPress, Google Analytics, and Gecko board dashboard, that allowed to better know the target, its behaviors and characteristics, there were still some remaining doubts, focused essentially on the behaviors’ justifications.
Opened answers on the other hand allowed to identify some flaws whether on the used language on the survey, that reflected Melijoe.com’s communication, and on the products itself. The Melijoe.com team realized that the plugin was slowing the speed on some websites and it was able to fix it; it also realized that the concept of “conversion rates”, used until the moment by Melijoe.com wasn’t really fitting to the users’ perspective. Melijoe.com considered …show more content…

• CPC – Cost Per Click
A method to measure the amount of paid AdWords every time it has been searched and clicked. Before the ad is published, one can bid on two different ways, either the CPM (Cost Per One Thousand Impressions) or Cost Per Click.
• CPM – Cost Per Thousand
Cost per thousand impressions or Cost per mile.
• CRO – Conversion Rate Optimization
Improving the performance of a website or service by using analytics and considering user feedback. It is a great way to figure out why the visitors is not converting and solve the problem.
• CSR – Corporate Social Responsibility
A spontaneous performance attempted by a company to pursue in an economic, social and environmental applicable manner.
• CPL – Cost Per Lead
An online advertising pricing model. It shows how much turnover a company receives when one makes a lead for an advertiser.
• Conversion Funnel
A way to take a customer to get through an online advertising or search system to reach visitors that takes to get them to the final aim. The first main run of the user experience where visitors become a

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