Film Analysis: The Merchant Of Cool

The film, “The Merchant of Cool,” shows the life of teens based on their economics, socialization, and environment. The film features the sociology part of teen lives. The movie focuses on the teens due to the fact that teens are corporate Americas dream. Market places focus on what teen’s desires and consider to be cool at the time. After researching to find out what teens consider to be cool, also known as “Cool Hunting,” merchants then produce products for the teens to purchase.

“The Merchant of Cool,” shows the life of an average teenager as the teens become the largest generation of all times and currently dominate the world. There are several terms taken from sociology, which includes culture, socialization, sex and gender, family, social groups, social structures, and theoretical applications. Experts believe it is important to understand the thought of teens or else they

Teens are changing and growing daily. So what was cool yesterday may not be cool tomorrow. Teens often go after what feels and is pleasing to the eye. Merchants uses teens as a target to keep up with the next big thing, teens are characterized by their economic status, socialization, and their environment. The modern teens are now considered to now dominate the world. The teens are mostly targeted now by merchants because they don’t mind spending money. Teens will go after what they feel is cool and fast, so they will spend money if it makes them cool. As the teens grow, more trends will be set, and merchant culture will constantly be changing over time. Merchants are willing to do whatever it takes to keep the attention of teens. But if they are not careful they can easily get behind and lose the teenagers eye if they don’t keep up with the trends. They are the most studied generations of all times and if you don’t understand them and connect with them, you will miss out and remain in the