ipl-logo

Merlin Entertainments Case Study

1294 Words6 Pages

I feel that after my research I can justify that Merlin Entertainments operates by the divisional (diversified) organisational type. I feel this way because the central headquarters of Merlin Entertainments supports a number of different divisions and venues that operate differently and in different locations throughout the world, Merlin have multiple divisions e.g. Alton Towers, Thorpe Park and Madame Tussauds. These operate throughout the world in numerous locations. Merlin Entertainments have a central board of directors who make the decisions that will affect Merlin Entertainments on a wide scale and all of their divisions respectively. These board of directors have the responsibility to make the correct decisions so that Merlin Entertainments …show more content…

Thorpe Park is a resort in the UK. It currently has over 30 rides, attractions and live events. Thorpe Park is located close to Greater London. Thorpe Park’s newest attraction is Derren Brown 's Ghost Train: Rise of The Demon. Thorpe Park has multiple themed areas throughout their attraction. These include Amity, Old Town, The Jungle, Lost City, Swarm Island and Port and Basecamp. These different areas are all in one attraction. Thorpe Park also hosts a hotel named “THORPE SHARK HOTEL”. This is a major advantage to Merlin Entertainments as it can increase their revenues and therefore increase profit levels. Thorpe Park is only exclusively available in on area, the UK, but Merlin Entertainments may be looking for a good opportunity for expansion with Thorpe Park. Thorpe Park is one of the 123 attractions that Merlin Entertainments currently manage in 23 countries throughout the world. A big reason for Merlin’s success is due to their ability to stand out. Often their attractions are very different in comparison to some of Merlin’s competitor’s offerings. This helps make the experience that families can get from Merlin Entertainments more memorable and unique in comparison to other competitors. Everyone knows Merlin Entertainments due to their multiple brand deals as well e.g. Coca Cola London Eye and other promotions with Kellogg’s Cereals. The way Merlin are currently operating it is evident that they are on track on …show more content…

It is renowned in the United Kingdom and is a place where people often go for holidays from Northern Ireland. Thorpe Park’s employees and divisional director’s main aim is to help Merlin Entertainments achieve its vision. Merlin’s main vision is to become the worldwide leader in branded, location-based, family entertainment. Thorpe Park will be set targets and goals from Merlin Entertainments that they are expected to achieve to help Merlin Entertainments come closer to achieving their

Show More
Related
952 Words | 4 Pages

This is an example of flat organisational structure as there is no middle management. The organisational structure of Macmillan Is split up into 6 different sections. The first and most important sector is the chief executive whose job it is to make the big decisions and to manage the major operations and resources of the company and finally acting as the main communicating point between board of directors and corporate operations, and then there is a board of trustees that the chief executive rely on to help them with the important decisions.

Read More
914 Words | 4 Pages

Cedar Fair, a publicly traded master limited partnership, consisting of 11 amusements parks, three water parks, and five hotels and campgrounds in California, Michigan, Minnesota, Missouri, North Carolina, Ohio, Pennsylvania, South Carolina, Virginia and Toronto, Ontario, has proven itself as one of America’s greatest family entertainment considerations. With “a record 24.1 million visits” in 2017, it happens to be growing at a sensational pace (“Cedar Fair, L.P. MarketLine Company Profile”, 2017). Engaging in campaigns to strength its image to reach its target market of family entertainment and vacationers alike, has earned Cedar Fair respected top honors at the Amusement Industry’s Golden Ticket Awards for Best New Ride, Best Kid’s Area,

Read More
1511 Words | 7 Pages

And customers only have a limited amount of time they can travel or spend visiting one of these theme parks in a given year. Theme parks face an uphill challenge competing among themselves to vie for that limited time there potential guests alot to visit a theme park in a given time period. The biggest takeaway from the external analysis of the theme park industry is that it's hard to get started in the industry with so many barriers to entry, but once you have an established brand the industry even with albeit high rivalry among competitors is attractive in regards to low supplier and buyer power propagated by higher leverage thanks to a large brand image.

Read More
757 Words | 4 Pages

In the park there are nine themed ? lands?. Disneyland is known as the happiest place on earth. Disneyland is surrounded by hotels which makes it more convenient being that you are able to walk to the theme park. Some places offer package deals where you can get park tickets and a hotel stay.

Read More
618 Words | 3 Pages

Spit-Ball LLC founded in 2002 is a full service, independent branding and ad agency org located in Red bank, NJ. Advertising is a multibillion dollar industry in the United States and has been rapidly growing. The main activity of this organization and industry in particular is to bridge the gap and extend communication between its manufacturers and consumers. This type of industry relies on its human resource in bringing in state of the art creativity that relates well with the product and goes a long way with its consumers to establish its products and service offerings. Spit-Ball 's Portfolio includes Cholula Hot Sauce, Lacoste, Rite Aid, Polaris , The Valley hospitals, Morph Wheels, IEEE just to name a few.

Read More
524 Words | 3 Pages

The world’s happiest place, a place where everyone and the kids want and need to go to, the place where families spend that valuable time together. #Going to Disney World is like unwrapping gifts on Christmas with family, friends, and loved ones. It’s a great feeling being able to go and experience that. There’s plenty of rides, games, sites to see, and walking at Disney. * It’s every little kid’s dream to go to Disney World and meet the one and only Mickey Mouse.

Read More
1301 Words | 6 Pages

EXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products.

Read More
975 Words | 4 Pages

The expansion into the Orlando market was such a sense impression, it has caused other theme parks to make there as well hoping to receive spill over

Read More
673 Words | 3 Pages

Disneyland is the magical world for kids that enjoy fictional characters and images in breathtaking colors. But in my opinion, Disneyland is for more than just kids. The exhilarating rollercoaster rides, scrumptious food, and other attractions sum up what is expected there. Trust me when I say all ages will have a great time at the Magical Kingdom. When you first step through the gates of the park, instantly there is excitement everywhere.

Read More
850 Words | 4 Pages

These smaller groups are assigned to a particular field of service. Each semi-autonomous group has a group head who is designated as the Executive officer or Vice-President of that particular section. The top executive of a specific section only manages the general activities such as hiring and budgeting of that particular section only. The divisional hierarchy prevalent in the Bank of America has various advantages associated with it.

Read More
2427 Words | 10 Pages

The different type of structures (1) Functional – each portion of the organisation is grouped according to its purpose. (2) Matrix - ‘’ creates project teams that cut across traditional functional departments, instead of highlighting the role or status of individuals, it gathers together a team of specialists with the objective of completing a task or a project successfully ‘’ . (3) Divisional – It is the grouping of workers on the basis of products being produced, followed by the functional structure. There are two types of divisional structure , (a) Product structure (b) Process structure (4) Geographical – It is the grouping of workers on the basis of regions, followed by the functional structure and , (5) Hierarchical structure which has been adopted by Ritz Carlton. It shows the different levels of hierarchy, span of control and chain of command.

Read More
846 Words | 4 Pages

The company has more than 3,900 properties, 18 brands and various franchised properties around the world. Organization context & Structure of Marriott International Inc. The Organisational structure depicts departmentalization in terms of function.

Read More
947 Words | 4 Pages

This may sound simple but it was a lot different than the Anaheim resort competing with the Six Flags parks in Los Angeles. However, Disney has consistently focused on high quality service and entertainment, keeping their branding relative to their family-oriented Disney characters (Disney, n.d.). Globalized Disney has been very successful due to their willingness and ability to make required adaptions for both cultural and competition purposes. This type of flexibility is often the key factor in making an organization successful when they seek to

Read More
1009 Words | 5 Pages

The branding will display the youthfulness, joyfulness and inclusiveness (family) of the product. Place • The adventure theme park will be located in Johannesburg as it is the central place and easily accessible utilising the different modes of transportation. This will also cater for the national and international. • Johannesburg is also ideal because it the economy hub of South Africa. • The adventure theme park will partner with the Legacy Hotel Group for their accommodation and safari facilities.

Read More
1101 Words | 5 Pages

The theme park promises to offer the customers and visitors from all around the world the highest quality of products and

Read More

More about Merlin Entertainments Case Study

Related Topics

Open Document