Using Metaphor and Analogy Influence Thinking In advertising, metaphors and analogies are everywhere. They twist our thinking in hidden ways, giving it a reason to focus. Using metaphors and analogies create opportunities to describe your message in a more colorful way, but they also make it easier to explain something unfamiliar to your target audience. In another words, since metaphors and analogies are powerful tools, a well-chosen phrases can greatly improve the strength of an ad. Metaphors and analogies are used effectively in making incomprehensible concepts understandable. By painting your picture with metaphors and analogies, you create a visual image that allows you to link the new with the familiar. Make sense? Here is an …show more content…
Try linking your product with something familiar and transfer emotions that come with this concept to your product. For example, a picture of a fast moving car with a blurry background, can give the audience the feeling of speed. Vary your metaphors and analogies No matter how successful your metaphors or analogies are, do not just repeat one or two metaphor or analogy over and over again. Also, do not take other people’s metaphors and analogies. Instead, be creative, continue to update and develop your own metaphors and analogies. Grasp Your Audience's Attention Without the interest of your audience, you cannot sell your product or reach to your objectives. The secret is not how you make the audience want to listen but to help them understand, remember, and act on the ideas you share. Remember, your audience may get bored very easily, so you need to make sure they are willing to be engaged. Thus, advertisers use metaphors and analogies to draw people’s attention. Metaphors and analogies are used to explain complex or unfamiliar concepts and make ideas clearer and vivid. Keep in mind the more wisely you use them, the more likely your brand is to