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Tesco Metaphor Analysis

2561 Words11 Pages

Element #1 Operations Performance
Annotated Bibliography
Foropon, C., & McLachlin, R. (2013). Metaphors in operations management theory building. International Journal of Operations & Production Management,33(2), 181-196. http://umanitoba.ca/faculties/management/faculty_staff/media/Metaphors_in.pdf
In this article, the role of metaphor in understanding the operations management theory of an organisation is discussed. The paper has details about the usage of metaphors in building operations management theory. The article figures out that metaphor are an important factor in developing knowledge about the scenario discussed by the researchers of operations management. These metaphors can also play their part in the preliminary stages of the development …show more content…

Jack started the business by selling grocery items from a stall situated in East London. The first Tesco store was opened in Burnt Oak, North London in 1919. Tesco became a private limited company in 1932. Tesco enters the stock market for the first time in 1747. Today the market capitalization of the company is around 20.5 billion pounds and is graded as the 28th largest company. Tesco has 6,784 stores in different parts of UK and US (Myers, 2004, p. 1). In 1994, the company starts Tesco, which is a chain of small-size stores. They have a traditional operation style and are located in small towns, city centres and fuel stations. In this report, the focus is on Tesco Express and its …show more content…

A buyer has to select from the limited brands of each product available in the stores (Palmer, 2005, p. 23). The home brand purchases and top-brands are both limited in numbers at the stores because of which the customers often feel restricted and confused.

Cost
It used to be said that cost of the products at the Tesco express stores are higher as compared to the other types of outlets (Wrigley, 2000, p. 105). The reason behind this is the small sizes of the stores. There is less space in these stores because of which only limited products can be placed. This raises the cost of transportation and thus makes an impact on the overall prices of the products. The prices of perishable items such as confectionaries and other food products

Evaluation of Tesco Express Operations
Tesco Express is traditional supermarket, which has a condensed form of structure and operations. These stores fulfill the requirements of the local people of small town and busy cities. The overall success rate of this field of the business is high and the operation process is also quite different from other kinds of stores (Wang et al, 2010, p. 463). Unlike superstores, small quantity of products is placed in the express

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