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Method Of Analysis Paper

1343 Words6 Pages

Method: Neo- Aristotelian Criticism & Ideological Criticism
Method Of Analysis

In order to effectively analyze my rhetorical artifact, Neo- Aristotelian and Ideological criticism was chosen for the analysis. Neo- Aristotelian criticism was first introduced by Aristotle, who centered his work around the three means of persuasion: logos (logic), pathos (emotion), and ethos (ethics) (Aristotle, 92). According to Aristotle’s beliefs, these means are essential in delivering a message in which the rhetors skills are evaluated in terms of credibility by the use logic, reasoning, and persuasion. Aristotle’s idea of persuasion involves influencing the audience’s mental state as a precursor to action, or, enforcing constraints that lead the audience …show more content…

Next, I watched the video in its entirety while taking notes of what I felt were important or significants points. I then drafted a frame by frame transcript of the video’s entirety. I began to focus on the Neo- Aristotelian approach and analyzed the artifact in terms of its structure in my next step. I was specifically seeking the relationship between the way the presentation was organized and delivered to the interpretation made. Evaluating if the structure was effectively persuasive. When focusing on the ideological criticism approach I analyzed the artifact’s elements then articulate ideas, references, themes, or concepts that are suggested by the presented elements. During this part of the analysis I chose to compare the artifact’s elements to themes found in previous videos published by the rhetor. This was the beginning stage of my background research for the analysis. In addition to researching the rhetors examples, I investigated the credentials of the author. While doing so, I was able to find out what field of study Gilbert specializes in, where he completed his education and where he does his research work. Additionally, I reviewed the publications in which the artifact was published. These steps strengthened my awareness of the …show more content…

This artifact was fact based, including multiple examples of actual studies involving participants in surveys regarding individual changing over time. These examples include the rate of change as age progresses, personal values changing, personality changing as an individual ages, and change in personal preferences over time. By incorporating so much factual evidence supporting the argument, the rhetor is successful in establishing creditability. Credibility is defined as how well the speaker convinces the audience that he or she is qualified to speak on the particular subject (Jasinski, 2001) Therefore, the rhetor is successfully creditable, portraying great knowledge of the

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