ipl-logo

Michael Jordan Research Papers

1343 Words6 Pages

Michael Jordan: Business, biography, and history of the making of his shoes

Madelynn Davidock

Leadership 1 Mr.Groff January 11, 2017

Madelynn Davidock
Mr.Groff
Entrepreneur Research Paper
11 January 2017
Air Jordans
Michael Jordan's Biography. Michael Jordan was born in Brooklyn, New York, on February 17, 1963. His parents, James and Delores Jordan, moved to Wilmington, North Carolina when he was still a toddler. Jordan has two older brothers, one older sister, and one younger sister Michael Jordan was born on February 17, 1963. Born in Brooklyn, New York, Michael Jordan has became a basketball …show more content…

Nike picked Michael Jordan because Nike wanted to use his image and he’s name for the Air Jordans. Therefor Michael Jordan was known for making the greatest shoes ever!. Michael Jordan continued with Nike and making millions of dollars off the shoes and the other produce. Michael was the best ever and best friend if you wanted to be him, he's a great role model for younger children.

Why did Michael Jordan call the shoes Air Jordan’s The reason why Michael named the shoes Air Jordans because when he dunks the ball it seems like he is hanging in the air. Michael Jordan always did at least a few dunks in every game he played. So that’s why he named the shoes Air Jordans, Michael Jordan produced the Air Jordan because of Nike and the way that he was selected by Nike to help create and help Nike with the produce of the shoes. Nike wanted Michael’s Name and Image for the shoes and the fact that Michael would always wear them shoes when he played a game. Michael was so happy with the partnership between him and Nike because they treated him like he was …show more content…

Therefor Nike needed to make an intervening movie and since then the running boom of the 1970s that had been petered out. It was so a company that also prided on itself by taking on different chances, and has decided that it was an blow that its entire marketing budget was about $500,000, and on for the advertising was going to future Jordan, and plus why would the company be without paying him to exactly wear the sneakers during a game or just to hangout in them. But still Jordan was resistant to Nike, because he had never worn and he didn’t really know a lot about the

Show More
Related

Dwyane Wade Research Paper

102 Words | 1 Pages

Information in my own words in complete sentences (check for 3): Dwyane Wade is a guard of the Miami Heat NBA basketball team. He was born on January 17, 1982 in the famous, Chicago, Illinois. Along with being a two time NBA champion, Dwyane Wade was named the MVP of the 2006 NBA finals, made the NBA All-Rookie First Team in 2004, and was the MVP of the NBA All-Star game in 2010. During his time in the NBA, Dwyane Wade has played alongside different basketball legends, including Lebron James, Chris Bosh, Ray Allen, Shaquille O’Neal, and many others yet to come.

Read More

Magic Johnson Research Papers

437 Words | 2 Pages

In basketball Magic Johnson is underrated yet he’s one of the most payed players in the 20th century. Just like Michael Jackson and The Beatles, Magic Johnson has accomplished a lot from being poor to making it in the big league. Magic Johnson took the L.A Lakers to the NBA finals about 9 times and is still more underrated than Michael Jordan. Both of Magic Johnsons parents worked his dad working for General Motors plant in Michigan and his mom working as a school janitor.

Read More

Research Paper On Walter Payton

800 Words | 4 Pages

Walter Payton was an astounding person who had a huge impact on Mississippi. He faced a lot of hardships in his life, but he always made the best of it. He ended up becoming one of the greatest NFL running backs. Walter Payton accomplished many outstanding tasks in his life such as his career and his awards. These achievements impacted not only the people around when they were received but also many people to this day.

Read More

Informative Speech On Air Jordan

439 Words | 2 Pages

Air Jordans were invented for one player because of his skills with basketball. At first the brand was for basketball. Now the brand has been found on a million different things like football cleats, baseball cleats, hoodies, shirts, and many more.

Read More

Battle Of The Legends: Kobe Bryant Basketball And Michael Air Jordan

840 Words | 4 Pages

When Jordan played for the Chicago Bulls they were an unstoppable force breaking records for almost a decade. Kobe Bryant on the other hand playing for the LA Lakers, put this team on the map for his impressive offensive shooting skills. With both these player success in the game, they were able to create their own brands, well known around the world today. Michael Jordan first created his shoe brand in 1984, he called them Jordans and they would go on to become one of the biggest shoe brands around.

Read More

Compare And Contrast Lebroon And Jordan

753 Words | 4 Pages

Both of these basketball greats came from different basketball backgrounds. LeBron and Jordan both grew up playing different styles of basketball. When Michael Jordan was growing up, AAU which is basically travelling basketball teams, were not around. Jordan played high school basketball at Laney high school in Wilmington, North Carolina, starting his sophomore

Read More

Michael Jordan Accomplishments

1260 Words | 6 Pages

Two years later he went back to North Carolina to get his degree in geography. In his first year he made a splash, making the cover of Sport Illustrated and the cover saying, " A star is born". He went on to have an exceptional year, averaging 28.2 points per game and winning NBA Rookie of the year. At the age of 21 Michael signed a five year 2.5 million dollar deal with Nike. Nike used their new star to create the Air Jordans basketball shoe, which became a national sensation.

Read More

Research Paper On Michael Jordan

1388 Words | 6 Pages

Michael Jordan 's parents were James and Dolores Jordan. He had 5 kids Marcus, Jeffrey, Isabelle, Jasmine, and Victoria Jordan. Michael Jordan had a social movement on police brutality and what he did was donated $1000000 to International Association of chiefs of Police institute for Community Police relations. Michael Jordan went to college and got his bachelor 's degree in geography at the University of North Carolina

Read More

Muhammad Ali Research Paper

1632 Words | 7 Pages

Childhood& Amateur Career “Cassius Marcellus Clay, Jr.” is a very unfamiliar name; “Muhammad Ali”, however, is a name that reminds everyone of a glorious revolution. Muhammad Ali was born on the 17th of January, 1942 in Louisville, Kentucky. He was a black kid raised in a “black middle class” family. Ali’s father was a Methodist, but he allowed Odessa, his mother to claim both children as Baptists.

Read More

Jordan Brand Ad Analysis: It's Not About The Shoes

797 Words | 4 Pages

The Jordan Brand is attempting to communicate with its audience that when becoming a legend by understanding that it is not about the shoes that you wear rather than what you do in them. When doing this, they show star athletes performing during their high school and college years to the narrator 's words. During this clip, the narrator is Michael Jordan. This analysis explains how the Jordan Brand attempts to show their audience the rhetorical vision when becoming legendary, through fantasies in their ad "It 's not about the shoes". Within this ad, there were several fantasies that the Jordan Brand incorporated.

Read More

Research Paper On Air Jordan

327 Words | 2 Pages

Jordans were the Messiah of shoes when Michael Jordan played basketball. The Jordan shoe company has been my personal favorite for a reasonable amount of time. Ever since I was younger, I always wanted to get Air Jordans. I always thought the shoes were bright with their cool color schemes.

Read More

Michael Jordan's Influence On American Culture And Society

1254 Words | 6 Pages

Through Michael Jordan’s athletic success on the court, he was able to make himself and his brand into a cultural icon, which had a great impact on the game of basketball, fashion, marketing, and the economy in America. Before Jordan took on the rest of society, he was focussed on the game of basketball. Jordan was the face of the NBA. He took the game to new heights through his game changing performances. Starting in college at the University of North Carolina, Jordan proved to everyone that he was going to be something spectacular in the NBA.

Read More

Rhetorical Analysis Of Nike's Just Do It Slogans

794 Words | 4 Pages

Nike spend a lot of money on marketing and creating products. Nike has created products with high quality in almost every sport around the global. Nike boosted their credibility and reliability, by manipulated uses of Ethos, Logos and lastly Pathos. I selected nike's ad because it on TV commercials. Nike's logo and slogan catches people's attention.

Read More

What Is Nike's Competitive Strategy

789 Words | 4 Pages

Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

Read More

Success And Failure Of Nike

1424 Words | 6 Pages

by involving popular sportsman and adding it up with new technology’s such as air technology which helped in growing their popularity in USA. During the course of time the national market was insufficient for the company and they wanted to enter the foreign market and for that the celebrities (sports persons ) played a big role .During 1970-1980 they had a steady progress. But faced a crisis in late 1980s and early 1990s. At that period of time the company has gained its name in many , but as per the production case of sports shoes ,sports equipments in its traditional regions ,became less profitable in certain countries like Europe Japan and USA and because of this they shifted their production to Korea and Taiwan , were the labor was cheap and Asia became the main manufacturing unit of Nike

Read More

More about Michael Jordan Research Papers

Related Topics

Open Document