History Michael Kors is an American designer that is known for his designs and intemperance accessories that are ready to wear with retail stores around the world (kors, 2018). Michael kors is a man that possess many talents, he is the face behind the designs and designing. He does most of his own marketing and he has branded women’s apparel and accessories and men’s apparel bearing the Michael kors tradename and related trademarks MICHAEL KORS, MICHAEL MICHAEL KORS, and various other related trademarks and logos (KORS.K). Michael kors Holding Limited is an American high living fashion company that’s been established since 1981. Even though the company was established in 1981, it wasn’t until 2006 when Michael Kors opened its first retail …show more content…
Michael Kors launched a second line called MICHAEL in 2004 that offers a lower priced but similar product to his luxury line (O-Hallran, 2013). As of April 2017, the company has 827 stores and another 133 licensed stores for a total of 960 all around the world. Michael kors main headquarters is in New York City, New York, United States (Wikipedia, 2018). Michael kors prides itself on how diverse the company is with not just their employers and talent but providing an altogether work environment for everyone. They want every employee to feel it’s a place that they can bequest to their greatest potential to commute in the success of the company, they strive to have a work environment that reflects diversity, experiences, perspectives of the people in the countries that they do business with. The company has created a Global Diversity Council, with employees from around the world. They are constantly asking members to give honourable feedback on diversity, inclusion topics and sharing feedback. …show more content…
“the company target customers are 25 to 54 years old, with an annual income above $50,000” (Wood, 2013). Michael Kors the owner and founder of Michael Kors company targets internationally, striving to being a well diverse company to help reach this goal (Wood, 2013). PRODUCT REVIEW Michael Kors is well-known for its jewelry, handbags, clothing, accessors, shoes and fragrances. this company is well known for its luxury fashion, with being constantly staying in trend with latest fashions every year Michaels designs keep getting better and better, assisting him in keeping up with his target’s needs (Kors, 2018). Competitive Review Kate Spade, Coach are just a few of Michael Kors leading competitors in today’s luxury designer fashion. Coach is the oldest company out of the two who is coming up with new ways to revamp itself through a transformation process while sales are slowing down (Forbes, 2016). Kate spade has been doing extremely well between the three companies, staying with trends in the industry. Kate spade is known for their creative colourful smaller handbags and is different than Michael Kors and Coach with their logos, Kate and Spade have more of a subtle logo then the other two companies (Forbes,