Milk For Real Men Rhetorical Analysis Essay

To add, the words used in this ad “Milk for Real Men” may motivate men to drink the milk to become more manly. The ad also says “ Real nutrition when you need it” and “Whether you’re halfway through a workout or halfway up a mountain if you need a quick lift on the go, grab yourself a maxi milk. It’s got 30 grams of high quality protein, it’s high in BCAAs and is also fat free so, basically it’s great at building lean muscle and helps do manly things.” This plays off the image of the man hanging off a cliff lifting himself up the rocks hence “when you need a lift”. This milk is trying to appeal to males by saying if you’re really a man you need to look like this and drink this to achieve it. The bottle of the protein milk has quick facts, a muscular bicep/arm and the logo of a figure running. The facts state high protein nutrition shake, supports lean muscle, great performance, and fast recovery. It has a quick fact blurb of 30 grams protein, 7.5 grams of BCAAs, and zero fat per serving. The image of the bicep has the muscle ligaments presented and under the milk bottle is splashing of milk hold the bottle up. The image and quick facts seek to appeal to consumers who seek facts and quick information. It provides factual images and details of the body that would appeal to the person who is seeking protein or BCAAs in a drink.

Males who work out around middle age to young youth who seek to look built and lean. Men may see this advertisement and feel self conscious and may seek to look like this buff male image. Females who see this may think that’s what men should look like and maybe they won’t want to drink this drink because they may have the impression the milk will make them buff and