In the 1900’s Hershey's Milk Chocolate sold for five cents, which to the Americans who could afford imported chocolate from Europe, it had been a luxury. However, this all began with a man named Milton Hershey. Milton had been born in 1857 in Central Pennsylvania; Lancaster County, where he had been raised into a Mennonite family. However, as Milton got older he did not practice the Mennonite faith. According to Margot Lamme, Mennonites believe in self-promotion; although Milton Hershey did not practice the Mennonite faith anymore, he still wanted to include their values in his work (para. 1). Therefore, Milton’s promotional strategies included the value of quality, community, purity, and social compassion. Whichever, he did include his faith …show more content…
Meanwhile, when Milton started the candy business he discovered a secret to making milk caramels, which led him to operate his own candy shop. However, Milton attempted to start up businesses in Chicago and New York, but it led to failure and large debt. Henceforth, forced Hilton to return to Lancaster County. Later, during the 1890’s, Milton attended the Chicago Exposition, where he learned about the production of chocolate and roasting cocoa beans (para, 13). Afterward, Milton decided to purchase the equipment needed and decided to refocus on business for chocolate. Therefore, just after Milton decided to focus on the art of chocolate, he sold his caramel company for $1 Million. Six years later Milton Hershey has $1.2 Million in sales, with the Hershey Milk Chocolate bar dominating the U.S. market for a nickel each (para.15). According to Confectioners Journal from 1906 “There is more of Hershey’s Milk Chocolate sold than all other domestic brands combined (para.15). In addition to Milton Hershey's success, he preferred to include his own ideas, such as a series of booklets and bar cards, which told a story about the town and