Strengths
Our Logo is attractive and can attract customers to have an interest in our products. Minerva bags are beautifully designed for all lifestyles, it is the best design work and they can also be used in a variety of bags in one bag. Keeps Diversifying, because it is not easy in the fashion business and one of the advantages of Minerva is that it does not wait for events to launch something new but it keeps changing things so that the store layout always looks fresh and hip. Our company use the best raw materials to make the bags of excellent quality and always has good promotions for customers.
Weaknesses
Weaknesses are very qualities that the firm from achieving our objectives or our potential to the fullest. They fall below the line
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Once recognized and acted upon, the organization can gain a competitive advantage over its competitors. In addition, Fashion never ends is fashion keeps changing all product categories apart from luggage present significant avenues of growth. Changing lifestyle with the saturation of developed economies, the changing taste & preferences, Education & changing lifestyle of developing economies has resulted into steep demand of premium goods and high growth rates because people every class can buy products.
Threats
Threats arise when the efforts of the firm to attain a high level of profitability and reliability are jeopardized. Economic crisis and recession can adversely affect Minerva brand and government policies. They normally put the survival and stability of the firm to test and they are often incontrollable. They can be seen when there are excessive price wars in the industry and various brands provide products at comparatively economical rates than this brand and fetch attention of consumers. There also the Minerva brand counterfeiting could undermine its equity in the eyes of customer, constantly changing prices and unfavorable laws and regulations, cutthroat competition, constantly changing technology and a lot of undue unrest among the firm’s employees. In addition, changing customer lifestyle because continuously changing lifestyle & fashion is major threat as far as this industry is concerned as Fad items have shortest life