Minute Manager Marketing Plan

Our company is introducing its first product called “Minute Manager”. Minute Manager is designed to assist with the wasted or unused time. By using a market-oriented plan, our company feels that its consumers will benefit immensely from the company’s product. Caja Rolu is an innovative customer focused business with the goal of making it easier for consumers to make use of their time by maximizing the windows of wasted time, allowing them to listen to information scanned and saved using the Minute Manager. Our company has created a new product that has a specific target market with the future potential of expanding the market to reach other demographics. Our company wants to give the target markets a voice in how to improve Minute Manager

With future improvements and advancements, Minute Manager will be accessible to those markets that include individuals with reading and language barriers. The Minute Manager resembles and is portable like a flash drive and operates using an MP3 style format. Caja Rolu believes that teaming up with colleges and universities will help promote Minute Manager as the only source for products like the Minute Manager, which is useful and convenient and spreads the word about Minute Manager. Our company is receptive to its customers’ needs and will always work to find ways give the customers the most update products and services. Our company utilizes concept test on the new product ideas that our company get from the customers, and they have been

Being unknown is going to require an aggressive approach with our company’s marketing mix. Our company will have to target its primary consumers with information and heavy promotion in order to move into being a specialty product. The investors into Minute Manager are expecting to see substantial growth and sales. Investors want to put about $350,000 into the creation and marketing of Minute Manger. With an aggressive approach our company expects to see at least five million in sales by the end of the fourth