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Mkt 421 Week 2 Research Questions For Nike

991 Words4 Pages

Rhetoric Draft Now that I have previously analyzed my given information on the company Nike, I will now further open my knowledge towards Nike by constructing a question for my research. My previous information about the company included, but was not limited to, Nike’s current market cap, what percentage of their revenues are generated by their shoes, what category of appeal the company falls into, and a brief explanation of Nike’s success as a transnational corporation. Following this, I created two research questions that I thought of while reflecting on my speech. The first research question I will be making is “what goes into the creation of a Nike sneaker?” Along with the second question being, “how impactful is sustainability in Nike’s …show more content…

While I believe that both of my research questions are valuable questions that have led to great findings about the company Nike and have given me more knowledge that I previously did not have, if I only could choose one to develop, I would select the sustainability practices of Nike. Although the creation of Nike shoes is fascinating, there are limits to how far this question can develop. No matter how far technology advances, or how many shoes are developed, the basic concept is still the same. However, with sustainability practices, the options for improvement are almost endless. Before my research and construction of this essay, I was not aware of how active Nike is in the promotion of sustainability around the world. However, now I am well informed about Nike’s practices to promote sustainability and how much they have given back to those in need. My understanding can further develop about Nike’s sustainability by searching deeper to see what they have done in the past through my online sources. In addition to what was in the past, my understanding can evolve as technology advances. As newer technology is invented, there will be additional ways to improve the environment. It will be interesting to see what Nike does to promote sustainability in the upcoming

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Through the use of ethos and pathos, Nike is able to portray that no matter who you are, if you believe in yourself you

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While Nike pumped an extra 24.8 percent into its already soaring ad budget” (774). Logos clearly shows how much these companies put into brand these products. There is almost no room for the quality of the product in the budget because of all of the money going to how to brand the product. Logos can really make the reader see how they fall into the trap the companies have set. It really helps for great reflection, and to get the readers even more into the article.

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The Nike "Greatness" ads employ a masterful blend of rhetorical strategies to inspire and motivate viewers. Through the adept use of its ethos, Nike establishes its credibility as a leader in athletics, leveraging the iconic status of athletes like Serena Williams and LeBron James. Pathos is skillfully deployed through emotionally resonant visuals and stirring narration, evoking feelings of determination and triumph in the audience. Moreover, the ads employ powerful imagery and symbolism to appeal to viewers' sense of identity and aspiration, inviting them to align themselves with the ethos of greatness embodied by Nike athletes. By intertwining these rhetorical elements seamlessly, Nike crafts a persuasive narrative that not only promotes

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Historically, Nike Incorporated has targeted competitive athletes, weekend warriors, and people interested in an athletic lifestyle in its advertisements. Since it has an eclectic and broad audience, it has chosen to employ world renowned competitive athletes, such as Lance Armstrong, to market its clothing, athletic shoes, and other gear to everyone from the most competitive of athletes to those who do not exercise, but are interested in the athletic lifestyle. In the advertisement I chose, Lance Armstrong is focused prominently along rhetoric emphasizing that Nike represents athletic excellence and unmatched successes. Through the use of concise wording, potent pathos, effective ethos, a focus on the positive, contrasting colors that connect to Armstrong’s Foundation, and careful logo design, the advertisement is rhetorically successful in all regards.

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One group had kids from the age of 10 to 13 in it the other group was slightly younger. The kids were asked how important brands are to them for different kinds of products. In this survey they also asked the kids how important it is that their sports shoes were from a brand. 73% of the older group answered that it is important to them. That’s a really high number which shows just how much the brands have made their way into the sports industry.

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There are many different views on the Vietnam War (1945-1975) and to this day America’s involvement is contentious. Source 1 clearly shows the fear the US had over America potentially falling to the ‘domino theory’. America’s fear of communism had increased after World War Two once it began spreading worldwide through Eastern Europe, Africa, Cuba and East Asia. This fear is what would lead to America’s involvement in the Vietnam War. America claimed they would help South Vietnam put an end to the ‘dangerous conditions’ the war was causing.

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Nike, one of the biggest sports brands in the world, brings in a little over $30 million annually. The company was started by Phil Knight, who, in his self-written memoir “Shoe Dog”) talks about the start of the company that much of the world knows today. Using unique dictation, creative style, and rhetoric devices, he opens up about his true tone and feelings toward the worldwide company Nike. Throughout the book, Knight expresses three main tones including joyfulness, seriousness, and the final tone of disappointment. All three of these tones can be clearly identified by the reader due to many stylistic changes in the way the book is written.

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Many people are familiar with the phrase, “Just Do It.” This slogan stands out immediately and a swoosh or check mark comes to mind. Nike is one of the most widely known clothing and shoe companies across the country. During a Nike advertisement there are three rhetorical strategies that are displayed when shown on a commercial. Those three main ideas are pathos, ethos, and logos.

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Introduction Sitting down and writing this essay, had me perplexed, I didn’t know where to begin and then I said ‘JUST DO IT’. A term that has many meanings such as motivation, energize, get in shape and work hard, and the first thing that comes to one’s mind is “Just Do It” which is what Nike stands for. The brand Nike is one of the most known brands for their slogan “Just Do It” which was coined in the year 1988. It is successfully known to all parts of the world with famous athletes associated with them to promote their products. Nike as a brand is such that is seen everywhere through advertisements or their reliable products they produce.

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Nike’s first globalization strategy was outsourcing. Nike Inc. realized that manufacturing its products (footwear) in the U.S was expensive and to further export these products to distributors outside the U.S would be a massive challenge. This is because price affordability was a major concern for customers outside the U.S who would not comprehend why sportswear should be that expensive to buy. However, Nike Inc. took advantage of globalization by using the Japanese high-quality, low-priced production strategy by outsourcing all its shoe production to Japanese producers (Locke,

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Goals Nike focuses on pursuing opportunities and improving their product to enhance the human potential. Thereby they create product, services and experiences for athletes helping them overcome limitations such as climate and road types. Core Competency and Sustainable Competitive Advantage Nike’s have maxims to help Nike employees to create better products and provide better services for the customers. Henceforth creating better customer value compared to companies.

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The Mini Case manifests that Nike’s core competency is to create heroes. Nike spends over $1 billion per year sponsoring athletes, and transfer its brand image via celebrity effect. Nike sponsoring athletes who with huge potential, or even from disadvantaged backgrounds (Rothaemel, 2015). Those people’s success stand for “impossible to possible”, Nike impressing its customers that everyone can become a hero by these inspiring stories. From 1976 to 1983, Nike focused on product innovation, and launched the Air shoe which significantly contributed to a reversal in declining sales.

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Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

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Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

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Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

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