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Mkt 421 Week 3 Pest Analysis For Playstation 4

573 Words3 Pages

I have picked Introducing the PlayStation 4 with the following characteristics:
Power To Perform
" With ultra-fast customized processors and 8GB of high-performance unified system memory, the PS4™ system is the home to games with rich, high-fidelity graphics and deeply immersive experiences that shatter expectations." ("Features", (n.d.), para.2).
The high quality of graphics is an attracting marketing point that can be used to influence the costumers' decision to buy because costumers always look for excitement and playing games beyond their imaginations, which needs high quality processor. Those characteristics make Sony PlayStation demanded by costumers and their favorite " playstation is high end graphics and processing power which allows it to play games which are beyond imagination. Thus this makes Sony Playstation a favorite with hard-core gamers. " (Bhasin, (2016, …show more content…

Therefore, all the above mentioned characteristics together form a unique production that has many attractive characteristics that the costumer may have thought about to have or not. Also, high quality always proves itself and becomes the demand of the market because costumers will touch the real value proposition
Reflecting those characteristics on advertisements is so important to give costumers an idea about the product and what makes it unique from other compotators' products to be purchased by using pictures and high quality graphics that can easily grab costumers' attention and make the product unforgettable by involving catchy headlines, reflecting the advantages of the product.
References
Bhasin, H. (2016, November 30). Marketing mix of Sony Playstation - Playstation marketing mix. Retrieved from https://www.marketing91.com/marketing-mix-of-sony-playstation/
Features. (n.d.). Retrieved from

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