Wendys Our first recommendation for Wendy's is to move away from manned cash registers and install automated kiosks in all their stores. These kiosks will help Wendy’s to take a step into the future and keep up with the digital, making them a stronger competitor. The two major benefits to Wendy’s from these kiosks are that they will dramatically cut costs in the long run, and they will make the ordering process significantly more efficient. If the average Wendy’s store installs three kiosks, and each kiosk costs approximately $5,000, then it will cost each store a total of about $15,000 on average to install the technology. Although this is a significant upfront cost compared to that of a register, it will not take long for the investment to payoff. For instance, according to job.application.com, the average Wendy’s cash register employee makes $9.00 an hour; therefore, if there are two employees working the register at all times for 10 hours a day, seven days a week, then it will only take 12 weeks for the investment to start saving money. In today’s market, this would be a have a strong payoff. However, in the future, kiosks will be an even …show more content…
With three kiosks, up to six customers will be able to order and pay at one time. This will drastically increase ordering time, as the average store currently has only two to three cash registers open at a time. Kiosks will also remove the potential human error and miscommunication between the customer and cashier, avoiding typical hindering of the ordering process with wrong orders. McDonald’s, one of Wendy’s closest competitors, recently implemented digital ordering kiosks in a majority of their stores. Due to the increase in efficiency, their sales rose over 1%. Further, with this increase in efficiency in addition to cost reduction, net income in these stores rose on average about 28%.