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Mnchy's Marketing Analysis

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ANSWER TO QUESTION: 1
For the given assignment we will going to do Market Planning for the One of the Malaysian Company Munchy’s.
Market Planning of any product Starts with and includes the Following steps for both the new startup and to review the already established products.
The First step towards the Marketing Analysis is Executive Ananlysis-
Executive Analysis Includes the following:
 Introduction of the Company
 Introduction of the Company’s product
 Review of Market Situation
 Snapshot of Company’s goals
 Company’s Marketing Strategies
We start Executive Analysis with the small introduction of the company.
 Munchy’s was started with the business of Baked Biscuits.
 This start-up took place in the small town of Malaysia by Tan …show more content…

 BENCHMARKING ANALYSIS

• Benchmarking analysis is analysis where company measures its threats by setting standards and comparing them with the firms and companies in same industries.

• This analysis is a process of repetitive improvement which helps a company who is still growing to identify their trouble spots and provides a systematic approach to improving production efficiency and profitability.

• As we are aware of that Nestle is the largest food and beverage company in the world which is leading in Nutrition, Health and wellness and they employs over a quarter of a million workers.

• Compare with Munchy’s, Nestle strategy is based on a broad range which the company overcome cultural barriers and customer resentments to foreign brands by purchases local brand names which the consumer is accustomed to.

• After these niches of basic food supply are filled Nestle moves on into the more upscale segments such as soft drinks, chocolates, and the like. Their strategy is to establish a basis and then expand into more niches as demand …show more content…

 Its is the snack had more than one flavor in single bite i.e. taste of Chocolate with cheesy cream and of scrumptious sandwiches and more with.
 Muchy’s assorted comes in the packsize of 295gms and 700 gms.

 MUNCHY’S ASSORTED FUNMIX

 With the taste of difference and the shape of fun one product is added to the Munchy’s Assorted i.e. Funmix.

 Munchy’s Assorted Funmix… No Innovation is done in this product in the matter of taste. Its same as Topmix when it comes to taste chocolaty with creamy cheese and added with the flavor of scrumptious sandwiches. Innovation had been done in the shape of dips and packaging.

After Being in so many ranges of products in this category Munchy’s innovation with its product dose not stop here. One more product in the new range i.e.

 MUNCHY’S CRACKER SANDWICH

 As to give new form to the Munchy’s Cracker, the company made cracker sandwich.
 Munchy’s Cracker Sandwich is the new form of munchy’s cracker having a cream with flavor of butter in between with the topping of sugar.
 In another words, It’s the cracker dips which are available in the taste of cream butter fillings and taste of sugar on its

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