The company is motivated by their most important stakeholders to become more socially responsible because the stakeholders expect the company to understand and apply the social and community issues that are relevant to them. Molson Coors’ key stakeholders include customers, communities and government, and investors/shareholders (“Stakeholder Engagement”, n.d.). They have either power, legitimacy or urgency. Therefore, Molson Coors’ stakeholders can affect the company in a negative or positive way, and the company must try their best to strategically create values to their stakeholders effectively. · Customers is one of the Molson Coors’ key stakeholders. Without customers, there is no need for employees, investors, suppliers or any other stakeholders because the company relies on this crucial component. They are neither highly threatening nor especially cooperative which means they are type 2 organizational stakeholders (Sexty, 80). Furthermore, customers can be categorized collectively as a definitive stakeholder because they possess all three aspects of power, legitimacy, and urgency (Sexty, 82). This …show more content…
They are expected by the communities to operate ethically and socially and environmentally responsible while the decisions that are made by government can significantly impact a company’s operations. The government is a highly threatening stakeholder, but can also present great cooperation potential, therefore making them a type 4 organizational stakeholder (Sexty, 80). Overall, the government is a definitive stakeholder as they have legal leverage, evident power, and require immediate attention in urgent situations (Sexty, 82). Therefore, it is important for the company to maintain a good relationship with local officials to anticipate regulatory changes, laws or community developments that may affect