Monrovia Case Study

The organization’s hero is Harry E. Rosedale, the founder of the company. Mr. Rosedale was one of the first people to grow plants in containers. He had the strong feeling that the plants would go through less stress and trauma if they were left to grow in the same pot until they were ready to be planted in a landscape. Through the testing of different ways, the team at Monrovia had made a breakthrough in the world of horticulture. Mr. Rosedale started this company with a promise of dedication to value, service, and quality. Rosedale wrote of Monrovia’s strong partnership with its customers, thanking them for helping the company grow and thrive. It was those strong foundation blocks that Harry E. Rosedale established in the company’s start

The company has such high standards that they must meet in order to keep their customers coming back that there cannot be room for slacking. In some organizations when the stakes are so high that the company buckles under the pressure. However, through the noticeable strength of Monrovia it can be quite obvious that the workers are motivated to ensure the esteemed reputation Monrovia has made and maintains for itself. The organizational communication of Monrovia is effective because the company is always looking to find new strategies and plants that work better and are better for their customers. That type of commitment is a result from active communication on all levels. Those levels range from the planters and propagators to the managers of them, all the way to the head guy in charge of the whole show. If the communication levels were poor, the effects would be noticeable by the decrease in demand and the fall in popularity with the

The physical control that Monrovia has is making sure they have enough plants in stock so that customers will not have to wait for their order. They also have equipment that has to be taken care of and put in the right location. For the human control, Monrovia places people where they will be the most productive and train them in the areas they are not. With the control of information, it is a big part of any business and Monrovia is no exception. Showing how their plants are a much better choice is key when customers have so many other options to choose from. For financial control, Monrovia must make note of what products sell and the ones that do not. If that information was not used, a lot of money would be wasted on useless products that will eventually make the company lose money. The financial controls Monrovia has are selling their products to garden centers and re-wholesalers as well as to individual customers. That is how their money is made. They have to review their financial statements to make sure that they are not losing money or are invested in things that will not make them any money. Monrovia also has to make sure that there is enough money to divide among its workers, supplies, equipment, and marketing tools. They also have to watch their budget to make sure that they are not spending more money than they make because that is counterproductive