A challenge for Monsanto is to please all the stakeholder groups that encompass the entire company as a whole. Monsanto has many product lines which consists of a variety of different needs presented by the stakeholders. In order for Monsanto to consider all the needs of the stakeholders without causing conflict, is difficult and it is almost impossible to please everyone. However, Monsanto could use some strategies in order to reduce the conflict and promote a more appealing atmosphere for stakeholders. Essentially Monsanto has to implement a marketing strategy that is appealing to the stakeholder groups. One way the company could cause less conflict is by implementation through consensus. Implementation by the consensus approach, allows