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Monster Beverage Corporation Essay

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For this assignment, the publicly traded company that I found most interesting to study for this class was Monster Beverage Corporation. What fascinates me most about this company is how big this brand has expanded in the relative short period of time. Their nucleus for success is breaking the mold of conventional advertising and product endorsement. They have a huge vestment in extreme sports, music bands, models, athletes etc. which reaches beyond the norm of today’s companies. I found out why they chose this business strategy from their website in that they don’t only promote a product they promote a “lifestyle in a can.” What initially caught my interest in Monster were the opportunities and experiences they offer to customers and fans as stated in the excerpt and how many events they are involved with, I get emails almost daily about upcoming concerts or one of their athletes performing in cities across America etc. So from a marketing standpoint they may not have TV commercials but they are a globally recognized brand with a huge following and worth …show more content…

Return of MNST at 46.17% gain and the YTD (year to date) return was 22.40% and as of today the recent share prices were being traded at 132.79 a share.
I was able to find detailed about top management team on Markets.ft.com, listing the major leaders of the company and listed below:
Mr. Rodney C. Sacks is Chief Executive Officer of Monster Beverage Corp. since November 1990. Mr. Hilton H. Schlosberg is Vice Chairman of the Board, President, Chief Financial Officer, of Monster Beverage Corp. Mr. Mark J. Hall is the Chief Marketing Officer, Mr. Thomas J. Kelly is Senior Vice President of Finance is a Certified Public Accountant (inactive) and Ms. Kathy N. Waller is Director of Monster Beverage Corporation and Executive Vice President and Chief Financial Officer of The Coca-Cola

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