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Montana Meth Advertisement Analysis

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Meth is becoming a social norm among my generation, this was the fuel behind a public service announcement created by the Montana Meth Project in attempts to shed light on Meth addiction to teens and young adults. In said ad, there is a young girl hanging out with a group of good, caring friends telling us about them and their bonds with some dark lighting and fast camera movement to put a sense of hopelessness in the ad. Although The Montana Meth project has good intentions the idea that they would even put money in to this ad is almost laughable. The ad is trying to end an epidemic, or maybe just change the moldable minds of a few untainted teens, their goal is too grueling to take on by themselves with a few ads that only last 30 seconds. At a party with enticing and exciting opportunities no one is going to take the time to think about this insignificant ad, it is very likely that this ad wont really change anyone. People can simply shake it off saying “That wouldn't happen to me. My friends aren’t like that.” The first thing I notice, being from Maine and used to frigid winters, was frost on the car windows then the intensity of the panic as the camera swung around capturing the emotions and actions of everyone in the car but only for brief …show more content…

Drugs are things people take when their life is torn by drugs, it’s mistaken as a healer when it becomes the route of the pain. With 88,400 tv ads alone and 112,124,003 online impressions the Montana Meth Project does an amazing job in getting recognition among people who understand the dangers and want no part in drugs but they leave it so cryptic and easily justifiable to those who do not oppose meth, who are the people they are trying to

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