In this Project our artifact is a commercial for the Morongo Casino, Resort and Spa. The commercial entices and attracts the audience to want to go to Morongo Casino, Resort and Spa to spend their money at their casinos, spas, and entertainments that they offer. At the beginning of the commercial it shows two men playing blackjack and people winning at slots and roulette. The commercial also includes someone winning a car. Then it moves on to show the elegant dining options such as a premium steak dinner. The commercial also uses some sex appeal to attract guests to this casino because of the beautiful women staying at the resorts and enjoying all the great amenities. The resort’s commercial also plays to the women’s market, showing how catching up with your friends and having a drink can be a great time at the Morongo Casino. The commercial for the Morongo Casino, Resort and Spa is one of the many marketing strategies to attract more guest to their venues and locations which will help earn more revenue. …show more content…
Walker (2006). First we need to define what is gambling, it is the act of placing stakes on an unknown outcome with the possibility of securing a gain if the bettor guesses correctly. There are two types of gambling which are mercantile and social. Mercantile meaning commercial gambling where the player bets against the house, a professional gambler or organization that accepts wagers from the general public. Social gambling is conducted among individuals who bet against each other, mathematically each player has the same chance of winning. (Walker,