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Morrisons: The Human Relation Approach

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to job roles within the stores and ensures all workers are adhering with company goals. The human relation approach also is used by CAPCO to fortify the relationship with the employees, customers and also the organisation stakeholders. Morrisons The system approach reflects how the retailer`s activities and eventual production outputs and objectives are shaped by their environmental influences. The system approach tries to combine the two previously mentioned approaches along with the work of formal and informal writers. It focuses on the entire work of the organisation, interrelationships of structure and behaviour, and variables of the organisation. The system approach can be compared to the organisation being viewed in separate parts. It …show more content…

(Mullins, 2010) Social factors at Morrisons: -Customers trends and changing buying behaviours-less and less people were eating out, the Company saw large sales increases in their “Cook at Home” ranged products too (Morrisons 2009) -The Muslim population makes up to 6% of the UK population, however, they consume 20% of the meat sourced from the UK. (Ahmed, 2008, p.656) Technological factors: -Manufacturing and packaging techniques are impacted by advancing technology. -The Data Protection Act on the “Market/Consumer Profiles/Data” can have an influence on the output of the systems. -The organisation can constantly monitor the quality of the outputs using feedback channels. This enables them to change what is input in order to improve the quality of those outputs. Legal/regulatory factors: Morrisons strictly adhere to regulations such as: Food Hygiene, Health and Safety, Data Protection act, Handling of Hazardous Materials and Chemicals and rules of the Stock Exchange. These affect the micro-environment and subsequently the “transformation” aspect of the system (Morrison, 2009) Morrisons identified three environmental factors: Society, Environment and …show more content…

Vicki Reay, who previously worked at grocery rival ALDI, has been drafted in as Morrisons` new operations director for the Southeast. In doing so, Reay has become the retailer`s first ever female regional director. The Bradford-based grocer has also poached John McAlpine from Tesco to take the role of operations director for the Northeast. The number of women employed for regional management teams has increased from one to seven. Retailers are regarded as having more senior female representation compared with other FTSE100 companies, but many believe the industry could do more to reflect its high proportion of female costumers. The new programmes was created to support apprenticeship, leadership and young

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