Washington And Whistler Case Study

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Introduction Mount Washington and Whistler represents two popular tourism destination for snowing sports in BC.Mount Washington receives the majority tourists from Vancouver Island due to the small size and low recognition,while Whistler on the other side,represents one of the highest level of a ski resort.The field school allocated a full day in Mount Washington where I get a opportunity to observe and compare the snow tour .Based on personal experience and literature review,this article aims to highlight the importance and crucial influence of destination marketing and management,as well as the solutions initiated in this respect within the Mount Washington,with reference to Whistler.
Statement and Background Destination …show more content…

As have mentioned above,Whistler was operated by a professional organization which involves multiple power and resources and Mount Washington is a private owned resort which could encourage external investment to expand the business,such as enriching tourism products. We should notice that the demand is changing and a modern concept of tourism could expand to cover all aspects of social life.Secondly, in order to respond to the changes in the tourism market, it is inevitable to increase the intensity of network marketing as well as network marketing innovation. It would be ideal to allocate special online team to deal with online orders ,online cooperation ,online after-sales service and online survey as well as effectively use these online communities to establish reputation.Lastly, firmly grasp the needs of tourist to innovate in service, products and infrastructure.Personal experience indicates that the service in Mount Washington is less thoughtful than that in Whistler which requires specific training about refined