GUGHANRAJ SELVARAJU PERSONAL STATEMENT I believe that data, its manipulation, and understanding have taken the frontier in the current age. Success or failure in any venture these days are often determined by the depth of understanding the data involved and acting towards inferences gained from them. Organizations are realizing the importance of data and the need for institutionalizing data oriented problem solving. This has turned the spotlight towards a multidimensional field called analytics which requires an intricate union of math, technology, and management working together to solve business problems. I have been working as a data scientist for past 3 years and it has enabled me to appreciate this field for its huge promise and the intellectual challenge it poses. This has also helped me recognize the dynamic nature of this field and the need to be constantly educated and equipped with skill sets necessary to extract actionable insights. I believe that a Master’s degree in Business Analytics will give me the best opportunity to master the art of deriving actionable insights that enable data-driven decision making. …show more content…
We were approached to solve one specific problem: Understanding the reasons behind the 45 percent participant drop-off rate experienced on the company’s online portal for pension enrolment. We uncovered primary factors of drop-offs like page errors, lack of clarity on the pension plans, and an unclear fund selection format. We reduced online portal drop-offs from 45 percent to 20 percent. The client implemented our recommendations leading to $3.6 million in additional revenue and 12,000 new enrolments through the year. Additionally, I have developed cross-channel attribution model using linear regression and marketing campaign dashboard using Tableau. This is where I learned various technologies such as Excel, R, SQL and Site