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Multiracial Growth In America

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The increase in Americans dating outside of their racial groups has caused an increase in the American multiracial population. According to the 2010 census brief, the population reporting multiple races, 9.0 million grew by 32 percent from the year 2000 to 2010, compared to those who reported a single race that grew by 9.2%. Nevertheless, the significant group with the most change since 2000; 1.8 million Black and White accounts for the largest multiracial population in America. White races combined with other races accounted for approximately 2.5 million biracial citizens. (Census Bureau 2012) According to Pew research center, 6.9 percent of American ages 18 or older have a multiracial background, in the adult multiracial population women …show more content…

Enriched has a gloss cover, the title has a baby blue color, the font is Lucida handwriting, printed monthly. Monthly editions will include real photos, images, and stories. The magazine includes advertisings, crossword puzzles, DYI section, and articles about health, education, and professional psychological reviews. Encircled, will “remain contemporary by continuing to provide value, and when it comes to trust consumers will assist in making Enriched become a well-established media brand”.(Tungate, M pg. 86.2006). Other magazines, such as Mixed Folks is an online magazine, with a variety of links to a numerous amount of interracial websites, and features a social network. AMWW magazine is located on Facebook, and promotes interracial dating for Asians and White males. Nevertheless, Ebony and Ivory primary focus is on Hollywood interracial relationships. In addition, magazines with biracial children or women, tend to focus on beauty and appeal. However, the focal point of Enriched is to promote awareness and support an increasing population, the multiracial …show more content…

One newsstand will be located in the vicinity of Tennessee, Alabama, Chicago, and Washington, DC. Enriched, will be advertised in 4 college and University newspapers. According to Nationwide Newspapers Advertising, over 95 percent of college students have access to the web. The chosen college newspapers; Auburn University, University of Illinois, University of Pittsburgh, and Georgetown University. In addition, MBI (Media Brokers International) will assist with my advertising strategy through 4 particular chosen magazines. The magazines are; American baby, Family Fun, Newsweek, and Men’s Journal. The chosen advertising magazines are family oriented, nevertheless, Men’s Journal will target the male audience. Additionally, the ads are quarter page or smaller, this will help control the cost of my marketing

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According to the Pew Research Center, our generation is more likely to get married to someone from a distinct culture or race than our previous generations. These statistics show that of the 3.6 million adults who got married in 2013, 58% of American Indians, 28% of Asians, 19% of blacks and 7% of whites have a spouse whose race was different from their own. According to these statistics, 4 in 10 people have a mixed race background and classify as multiracial. Indeed, even Naomi agrees with the fact that “Racial mixing will become increasingly common” which contradicts her own argument of race that “people will hang on to racial identity for dear life because that's what their father and grandfather did” (Riley). The arguments that Riley makes by saying that people are unlikely to be around others from distinct cultures are disproven by the fact that more interracial marriages are occurring.

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