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Music Video Evaluation

799 Words4 Pages

Music Video Evaluation: The controlled assessment required us to research the artist of our choice and to represent the artist, using the conventions of music videos and genres. As a group we chose Drake to be our artist and we picked a song which also featured Rihanna since they are well known to the mass media due to their peculiar style and approach to music. Before the actual production of the video, I conducted and completed 12 pages of research on my artist; this helped me obtain a greater understanding of Drake’s work and his representation in the media. Overall, I believe that my music video was successful in terms of delineation of the artist and the camera techniques used. One of the main conventions of the RnB and hip-hop genre …show more content…

An example of this, in our music video, is at the beginning of the video in which the tune/beat is slow and creates a sense a being isolated and heartbroken, this is in which we see the actor, in an extreme close-up of the face, crying; instantly makes the audience realize that something heartbreaking has happened. Another example of this is when the female actor walks away from her lover when the lyrics states “look me in the eye”, this contradicts the lyrics and makes the audience feel a sense of loss. Andrew Goodwin also believed that the main artist should be the centre of attention by appearing the most in the video. An example of this would be the master shot of the actor in the park; this is seen the most in the whole video. One of the reasons the actor is shown to appear the most is that men in the RnB and Hip-Hop genre are portrayed/stereotyped to be more dominant and have a lot of power, the recurring images of actor makes the audience focus on him …show more content…

In order to match the pace of the song and to create a sense of sadness, I slowed down the speed to some scenes, helping to create the mood. Furthermore, I used the effects “flash” and “bloom” to make scenes brighter, this helped put the focus the actor and make the mise en scene look more appealing. I put emphasises on the lyrics of the song not through the imagery but through the black and whites scenes which emphasize the heartbreak of the lovers. I used the transition “cross dissolve” in order to make shots fade into each other to show togetherness of the lovers who are yet

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Every scene that took place in the hospital, which was the majority of the production, was complimented with a bright white projected on to a screen. This blinding background assisted the audience in deciphering what emotions the actors wanted their characters to express. The harsh white produced an impression of collective shock surrounding Kristjan’s predicament, as well as an eerie sense of bleariness, cognate to the characters’ inability to think of anything but Kristjan’s mental and physical state. This simple use of multimedia gauged to the audience the emotional effect of Kristjan’s actions on the characters who waited in the hospital. Another remarkable scene where multimedia played a significant role in producing dramatic meaning was the Eulogy delivered by Bob, Kristjan’s godfather.

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Not only can music create an emotion on its own, but when it is paired with powerful cinematic shots, it can enhance the intended emotion of the scene for the audience experiencing the film. In the case of a romance drama trailer, the pairing of strong music and flash shots can produce adrenaline as well as longing for closure to the uncertainties and character relationships presented in the trailer. As demonstrated in The Great Gatsby trailer, the song “Love is Blindness'' is queued at 1:47, and is then followed by a montage of short clips containing flashes of gold, a

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The sound of the shot explodes in the stillness. The figure suddenly lets out a small cry, stumbles forward onto his knees, and then falls forward on his face. This has an effect on the audience because you can tell exactly what is going to happen just by reading the first six words, and it even tells you what happens. Another example of this technique is Charlie backs away from the group, his eyes wide with fright. This has an effect on the audience because it tells us how Charlie feels about what has happened without him even saying anything.

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Only about 2 weeks ago, Donald Glover (Childish Gambino) released a controversial and culturally influenced music video “This is America”. The video satirically demonstrates the injustices that African Americans have suffered, including innuendos that date back to slavery all the way up to the present maltreatment of African Americans in 2018. The video was an attempt to confront the issues and send a message about the incessant discrimination which blacks have experienced all their life. Glover had known that this would become an incredibly popular and controversial source all throughout the country, and took it upon himself as his “duty in the face of injustice,” just like Ernest J. Gaines has written about the defiance of old African American

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Henry Krips’ “The Song Not the Singer,” discusses the concept of objet a and the idea of it being a lack of something rather than a substitute of an object, (Krips, 20). This lack or yearning becomes a driving factor towards fulfilling pleasures and desires. Angela Christlieb and Stephen Kijak’s documentary Cinemania (2002) follows five cinephiles and their ‘need’—desire— to see multiple films every single day. All five characters have similar obsessive film viewer behaviors and particular rituals that aid in their viewing experiences. However, two specific people focused on in the film Roberta Hill, and Jack Angstreich, share especially unique ways of fetishizing their practices.

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Using methods such as these as well additional tactics like a dark background and quiet music enhance the response of the viewer or audience. All of these aspects contribute to the style which is central to successful

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Undoubtedly, the research was well executed looking at the audience reactions. First came the video, there were already people who could not keep watching our performance. This was to meet the use of violent and confronting images as theorized by Artaud. Then, we exposed the plot where assumed antagonist, Vivie learnt facts about Mrs. Warren to give a good start for a Theatrical Realism. This also to give a misunderstanding to the actors that was known to the audience.

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¨If Hip Hop has the ability to corrupt minds, it also has the ability to uplift them.¨ Hip hop music, also called rap music, is a music genre developed in the United States by African Americans consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. Mainstream hip hop culture is also filled with misogyny and negative images of women. These artists are unaware that sexism has been forced onto them through the brainwashing from the media, which is controlled by a patriarchal society. Conversely, feminism is the belief that both genders should have equal power.

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The third aspect of the video that I studied was the camera angles, this aspect is significant because its shows up what we are meant to be looking at and focusing on. Evidence of this aspect is how the whole music video apart from one important bit is filmed only as a mid-shot. The camera angle of mid-shot helps to represent the hurt the girl is put through, through this shot we are able to see and feel every single emotion that she portrays through her facial expressions. By using a mid-shot the camera is so close to her face that while watching the video that only thing you have to look at is the girl, this gives a clear idea about what is important and the main focal point. Since her eyes are showing so much emotion we are not only looking into her eyes but her soul which I mentioned earlier, we are linked

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1021 Words | 5 Pages

For assignment 2 of my media studies, i choose to analyse a famous singer called Melanie Martinez; I analysed one of her music videos, her official webpage and one of her tour posters. I also chose to create my own rock band and create a webpage for them. I also did the first draft of a 2 page magazine article for them and a 16 shot storyboard of one of their videoclips. I chose Melanie Martinez because she’s a growing artist between people of my age (12 - 18) and her style is really unique. She has lots of videos describing the life of Cry Baby, which i’m going to explain in the pop video section.

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1730 Words | 7 Pages

The music of video games has changed greatly in the past decades. The sound has gradually evolved from chiptunes to symphonies performed by full orchestras, and many of the tracks are composed by world famous artists. Yet, in spite of its ever growing popularity, it is still hardly considered a serious and respectable genre of music that could hold its own in the world of today's music industry. The United States' annual music awards show, The Grammy awards, has only recognized video game soundtracks two times in its history; most recently in the year 2012 when the compelling soundtrack for the ps3 game Journey by Austin Wintory was nominated in the Best Score Soundtrack For Visual Media category. It was a huge step for the lovers of the genre;

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For example, in the video for Jay Z and Kanye West’s Song “in Paris” the video show how crazy the crowd is going which can interest the audience to buy tickets for the artist’s future concerts as they like the look of it. Also, performance based music videos are usually much cheaper to produce than a narrative or a conceptual. A disadvantage of a performance based videos is that the video can get repetitive quite quickly

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