ipl-logo

Music Video Evaluation

799 Words4 Pages

Music Video Evaluation: The controlled assessment required us to research the artist of our choice and to represent the artist, using the conventions of music videos and genres. As a group we chose Drake to be our artist and we picked a song which also featured Rihanna since they are well known to the mass media due to their peculiar style and approach to music. Before the actual production of the video, I conducted and completed 12 pages of research on my artist; this helped me obtain a greater understanding of Drake’s work and his representation in the media. Overall, I believe that my music video was successful in terms of delineation of the artist and the camera techniques used. One of the main conventions of the RnB and hip-hop genre …show more content…

An example of this, in our music video, is at the beginning of the video in which the tune/beat is slow and creates a sense a being isolated and heartbroken, this is in which we see the actor, in an extreme close-up of the face, crying; instantly makes the audience realize that something heartbreaking has happened. Another example of this is when the female actor walks away from her lover when the lyrics states “look me in the eye”, this contradicts the lyrics and makes the audience feel a sense of loss. Andrew Goodwin also believed that the main artist should be the centre of attention by appearing the most in the video. An example of this would be the master shot of the actor in the park; this is seen the most in the whole video. One of the reasons the actor is shown to appear the most is that men in the RnB and Hip-Hop genre are portrayed/stereotyped to be more dominant and have a lot of power, the recurring images of actor makes the audience focus on him …show more content…

In order to match the pace of the song and to create a sense of sadness, I slowed down the speed to some scenes, helping to create the mood. Furthermore, I used the effects “flash” and “bloom” to make scenes brighter, this helped put the focus the actor and make the mise en scene look more appealing. I put emphasises on the lyrics of the song not through the imagery but through the black and whites scenes which emphasize the heartbreak of the lovers. I used the transition “cross dissolve” in order to make shots fade into each other to show togetherness of the lovers who are yet

Show More
Related

Analysis Of April's Fool Redux

687 Words | 3 Pages

Every scene that took place in the hospital, which was the majority of the production, was complimented with a bright white projected on to a screen. This blinding background assisted the audience in deciphering what emotions the actors wanted their characters to express. The harsh white produced an impression of collective shock surrounding Kristjan’s predicament, as well as an eerie sense of bleariness, cognate to the characters’ inability to think of anything but Kristjan’s mental and physical state. This simple use of multimedia gauged to the audience the emotional effect of Kristjan’s actions on the characters who waited in the hospital. Another remarkable scene where multimedia played a significant role in producing dramatic meaning was the Eulogy delivered by Bob, Kristjan’s godfather.

Read More

A Rhetorical Analysis Of The Film 'The Great Gatsby'

1805 Words | 8 Pages

Not only can music create an emotion on its own, but when it is paired with powerful cinematic shots, it can enhance the intended emotion of the scene for the audience experiencing the film. In the case of a romance drama trailer, the pairing of strong music and flash shots can produce adrenaline as well as longing for closure to the uncertainties and character relationships presented in the trailer. As demonstrated in The Great Gatsby trailer, the song “Love is Blindness'' is queued at 1:47, and is then followed by a montage of short clips containing flashes of gold, a

Read More

Script And The Monsters Are Due On Maple Street

722 Words | 3 Pages

The sound of the shot explodes in the stillness. The figure suddenly lets out a small cry, stumbles forward onto his knees, and then falls forward on his face. This has an effect on the audience because you can tell exactly what is going to happen just by reading the first six words, and it even tells you what happens. Another example of this technique is Charlie backs away from the group, his eyes wide with fright. This has an effect on the audience because it tells us how Charlie feels about what has happened without him even saying anything.

Read More

Beethoven Dialectical Journal

681 Words | 3 Pages

To the Pi Taus credit, it was an exceedingly well-edited video. With each frame carefully spliced for maximum effect, the end result told an erotic tale of uninhibited passion, the reenactment a far cry from the horror of the actual event. The first movement of Beethoven’s Moonlight Sonata projecting softly through the speakers, the powerfully dark piano concerto having a profound effect on both men, capturing their imaginations in an auditory meditation of the soul. As the visual story played out on Tom’s 25” television, Booker sat forward in his seat, his clenched fists resting stiffly on his knees. When Tom’s face filled the screen, there was no sound except the melodic whisper of one of the finest pieces of music ever composed.

Read More

Analysis Of Power Goes By Lyndon B Seldoms

915 Words | 4 Pages

Another example was, all of a sudden, all the dancers stopped fighting or tangling. Instead, they had hands holding together and reached out their arms to the sky. At that moment, the background started to play Lyndon Baines Johnson’s talking of “we will overcome”. The collaboration of imagery and the sound effect gave audiences an impression of getting control of tremendous

Read More

9/11 The Falling Man Critical Analysis

1142 Words | 5 Pages

The image that is constantly used in this documentary was Richard Drew’s photograph “The Falling Man”. This image caught a glimpse of a man suspended in time: eloquently embodying the events of the day. By using braided imagery, it allowed the audience to see and hear simultaneously of an event that took place. As we can see, this quality can only be used in video essays, because you can only read about what has occurred in personal essays. This is just one unique quality that Singer uses to connect the audience to the subject

Read More

Analysis Of Music Video 'This Is America'

1476 Words | 6 Pages

Only about 2 weeks ago, Donald Glover (Childish Gambino) released a controversial and culturally influenced music video “This is America”. The video satirically demonstrates the injustices that African Americans have suffered, including innuendos that date back to slavery all the way up to the present maltreatment of African Americans in 2018. The video was an attempt to confront the issues and send a message about the incessant discrimination which blacks have experienced all their life. Glover had known that this would become an incredibly popular and controversial source all throughout the country, and took it upon himself as his “duty in the face of injustice,” just like Ernest J. Gaines has written about the defiance of old African American

Read More

Film Analysis: The Song Not The Singer

1025 Words | 5 Pages

Henry Krips’ “The Song Not the Singer,” discusses the concept of objet a and the idea of it being a lack of something rather than a substitute of an object, (Krips, 20). This lack or yearning becomes a driving factor towards fulfilling pleasures and desires. Angela Christlieb and Stephen Kijak’s documentary Cinemania (2002) follows five cinephiles and their ‘need’—desire— to see multiple films every single day. All five characters have similar obsessive film viewer behaviors and particular rituals that aid in their viewing experiences. However, two specific people focused on in the film Roberta Hill, and Jack Angstreich, share especially unique ways of fetishizing their practices.

Read More

African American Gender Roles

1826 Words | 8 Pages

It all comes down to how what type of ideas they have of being masculine. The male figures represented by African Americans in the media are usually negative. Movies and music tell African American males that masculinity is in drugs, sex, violence, and gangs. The poses they

Read More

Digital Media Rhetoric Examples

1204 Words | 5 Pages

Using methods such as these as well additional tactics like a dark background and quiet music enhance the response of the viewer or audience. All of these aspects contribute to the style which is central to successful

Read More

HBSE Concepts To A Music Video Analysis

605 Words | 3 Pages

Application of HBSE Concepts to a music video The video I chose for this essay is by Britney Spears, the song is titled, ‘I’m not a girl, not yet a woman’ and was released in 2001. In this video, Britney Spears is highlighting the transition that many girls go through during adolescence. She is the only person featured in this video and she appears to be lonely and out of sync with the rest of the society. This goes hand in hand with the lyrics of the song.

Read More

Artaud's Theatre Of Cruelty: Relationship Between Research And Practice

560 Words | 3 Pages

Undoubtedly, the research was well executed looking at the audience reactions. First came the video, there were already people who could not keep watching our performance. This was to meet the use of violent and confronting images as theorized by Artaud. Then, we exposed the plot where assumed antagonist, Vivie learnt facts about Mrs. Warren to give a good start for a Theatrical Realism. This also to give a misunderstanding to the actors that was known to the audience.

Read More

Hip Hop And Feminism Essay

759 Words | 4 Pages

It 's being portrayed that being a man equals violence, poorness, being from the hood, can not be a sucker or you 're going to be tested, have your game face all the time, showing no emotion, and when they pick up a microphone they are a totally different person than who they really are. It was once said, ¨We teach boys to be afraid of fear, of weakness, of vulnerability. We teach them to mask their true selves, because they have to be a hard man. ¨Men want to have so much power, but they don 't have any power at all. The hip hop artist just has physical power over their body and how they display themselves, so they dress certain ways to get respect to feel powerful which also is hypermasculinity.

Read More

Video Analysis Essay

752 Words | 4 Pages

The third aspect of the video that I studied was the camera angles, this aspect is significant because its shows up what we are meant to be looking at and focusing on. Evidence of this aspect is how the whole music video apart from one important bit is filmed only as a mid-shot. The camera angle of mid-shot helps to represent the hurt the girl is put through, through this shot we are able to see and feel every single emotion that she portrays through her facial expressions. By using a mid-shot the camera is so close to her face that while watching the video that only thing you have to look at is the girl, this gives a clear idea about what is important and the main focal point. Since her eyes are showing so much emotion we are not only looking into her eyes but her soul which I mentioned earlier, we are linked

Read More

Cry Baby-Spanish Essay

1021 Words | 5 Pages

For assignment 2 of my media studies, i choose to analyse a famous singer called Melanie Martinez; I analysed one of her music videos, her official webpage and one of her tour posters. I also chose to create my own rock band and create a webpage for them. I also did the first draft of a 2 page magazine article for them and a 16 shot storyboard of one of their videoclips. I chose Melanie Martinez because she’s a growing artist between people of my age (12 - 18) and her style is really unique. She has lots of videos describing the life of Cry Baby, which i’m going to explain in the pop video section.

Read More

More about Music Video Evaluation

Related Topics

Open Document