ipl-logo

Mustang Marketing Mix

1162 Words5 Pages

Sports coupes have always produced a vision as being the stunning car that speeds down the highway in all its high dollar glory, but that does not necessarily have to be. There is a vast market of sports coupes that stay in a low-budget range of $30,000 dollars or less, and contrary to what consumers might think, they do not lack quality or attractive looks. In fact, the Ford Mustang, which has an MSRP of $25, 185, is the best-selling sports coupe in the world (Motortrend.com). After seeing the importance of the low-budget performance coupe, I felt as though a specific car in this category needed to be crowned king. The best performance coupes need significant horsepower, speed, and acceleration but also the everyday things like good fuel economy, …show more content…

Just after the Mustang was launched, it made an appearance in the James Bond movie, “Goldfinger” (CJ Pony Parts). 1965 is when Mustang sales boomed totaling about 559,500 units sold (CJ Pony Parts). This leads to the question of why has the Mustang been so popular with consumers over the years. The answer is simple. The Mustang provides the high speed and attractive look of a sports coupe while still providing a comfortable ride like a practical car. Consumers of the past and present also enjoy the amount of customization in which they can build their Mustang exactly how they want it. Many people loved the Mustang when it was launched because at that time there were no other cars like it on the road (Clayton). Americans drooled over the rumbling V8 power and the aggressive lines of the body. The first-generation Mustang was the definition of America in a car and is still known as an American classic today. Through the years, the Mustang continued to flourish in the market so new generations were made all the way up to six which is what is being produced currently. Since 1964, Ford has sold over nine million Mustangs and the number keeps climbing (Meier). Successful history of the Mustang provides an evident path of success for the future and that is why the Mustang remains with the title of the best sports coupe for a low …show more content…

With the Ecoboost feature, the Mustang obtains a fuel economy of twenty-one miles per gallon for city and thirty miles per gallon for highway (Motortrend.com). This is an above average fuel economy for a sports coupe and with the amount of power that is put out by the engine. Another above average feature of the Ford Mustang Ecoboost is the MSRP which is $26, 195 (Motortrend.com). At this price, the Mustang is a bang for your buck. Brand new sports coupes at this price with this level of performance are hard to come by, especially in 2017. Several consumers are not able to purchase a $60,000-dollar sports coupe. In 2014, the median household income in America was $51,939 which shows that most Americans will only purchase a car that is in the lower price area of the market (“Average Salaries for Americans - Median Salaries for Common Jobs”). Consumers in the market might argue that the Fiat 500 Abarth has a far better fuel economy with 28 miles per gallon for city and thirty-three miles per gallon for highway and a significantly lower MSRP at $19,995 (Motortrend.com). I could understand if a consumer decided to purchase the Fiat 500 Abarth over the Ford Mustang for those reasons. However, the reason why the Fiat 500 Abarth is not the top dog is because in a sports coupe the most important feature is the performance. The Fiat 500 Abarth lacks in the performance region

Show More
Related
788 Words | 4 Pages

Despite the public being excited at the advancement in car technology, issues such as practicality and perhaps the American economic decline meant sales began to halt. A large marketing campaign and enhancements being made to the car were just not enough to entice customers to part with their hard earned cash. This was a desperate time for the once successful car company as their profits dropped dramatically. Ford stopped selling the first convertible of its time in 1959. Despite the end of the Skyliner production, Ford continued to utilize the model’s best features in its cars of the 1960s.

Read More
2146 Words | 9 Pages

The Ford mustang that has been out since the 1960’s it’s fords only muscle car that’s still on the streets today. Chevy’s Camaro came out in 1967 and was discontinued in 2002, and reemerged around 2009 and still around today this is Chevy’s muscle car. Both brands compete to see who can build the best muscle car every year through different aspects such as horsepower, gas mileage, and safety.

Read More
469 Words | 2 Pages

The issue is that these cars at this point are nothing like the powerful muscle cars they once were. When is somebody going to manufacture a muscle car with a 327 and a 4 barrel carburetor again. The sad reality is we will probably never have those categories of cars again. The real problem is that people want to constantly make improvements to things just for the sake of it.

Read More
759 Words | 4 Pages

On the other hand, the Mustang is more of a daily driver oriented vehicle. At four feet and eight inches, it sits a bit higher compared to the Camaro’s height. Also, unlike the

Read More
854 Words | 4 Pages

Ford wanted to create a car that the mass majority of people

Read More
774 Words | 4 Pages

Even in this generation the most credit for high performance cars goes to the Corvette

Read More
796 Words | 4 Pages

The evolution of the Chevrolet Camaro The second generation camaro has undergone a remarkable evolution since its inception in 1966, evolving from a muscular pony car to a sophisticated sports car. Initially introduced as a response to the Ford Mustang, the Camaro quickly carved its own calling in the automotive world. Over the decades, it has undergone numerous design revisions, technological advancements, and performance upgrades, reflecting the changing tastes and demands of enthusiasts. From its iconic first generation to the sleek and powerful iterations of recent years, the Camaro has maintained its status as a symbol of American automotive excellence. This evolution has been characterized by a constant pursuit of innovation, with each new model pushing the

Read More
423 Words | 2 Pages

From each year of the 1920s one automobile was picked out as the most popular, starting at the 1920 Kissel Model 6-45 ‘Gold Bug’ Speedster became popular among celebrities and is being priced today at $206,500. 1921 the Mercer Series 5 Raceabout became popular due to its four cylinder engine, and now pricing at $340,000. 1922 the Packard Twin Six Model 3-35 Special Runabout became popular for long drives at high speeds, the vehicle topping in comfort, and its “twin six”; a 60- degree V-12 engine, today being priced at $111,500. 1923 the Lincoln L-Series Sports Phaeton became popular because of its sporty look, pricing at $130,750. 1924 the Cadillac Series V-63 Phaeton became popular because of the four-wheel brakes, pricing at $59,000. 1925 the Rolls-Royce Silver Ghost Piccadilly Roadster became popular because it represented the epitome of prestige and beauty, also being entirely hand-built, pricing at $393,250. 1926 the Pierce-Arrow Series 33 Runabout became popular because the elegant look, pricing at $69,000. 1927

Read More
467 Words | 2 Pages

Introduction I. (attention) Mustangs have been known for their wild characteristics and have been used in multiple mays throughout the history of the U.S (topic) History and Physicality (credibility) Growing up in the south I’ve had my share of experience with horses as I have grown up around them. While riding them I’ve even had my fair share of falling off and riding them again. . Preview Main Points: “Today, I will examine 3 aspects of Mustangs, their origin, history, and physical attributes” (Transition: First, let’s look at the origin of Mustangs Body I. Mustangs have been in the U.S as early as the 1600s A. Mustangs were originally Spanish horses B. They were only found in Western part of the U.s (Transition: “Now that we have discussed the origin of Mustangs, let’s consider their history

Read More
754 Words | 4 Pages

While the pre-1920’s had a reliable car model in the Ford Model T, it's limitations eventually started to grow tiresome. So after the war was over and newer technology was available, the Ford Model A was now open to the masses. And while visually the same, aside from the Model A coming in two other color, mechanically it was vastly superior. The Model could top out at a little under 70 mph. And also had better gas mileage than the Model T Automobiles weren’t the only vehicles to see innovations, however.

Read More
1128 Words | 5 Pages

The ’73–’87 Chevy pickups have become popular because they’re less expensive than their ’67–’72 counterparts. Reproduction parts are becoming increasingly available for ’61–’78 Ford pickups, so there’s also strong growth there. People are gravitating toward more useful builds. They want to build something they like to drive that they can have fun with. Enthusiasts continue to modify and to enhance their hot rod’s performance, comfort and appearance.

Read More
1338 Words | 6 Pages

Of course, anybody selling a product wants to outsell it’s competition so you’ll also see advertisement from other companies, sometimes stating why it’s better than the others, or showing off its features as well. I needed to see how the Mustang looked compared to other vehicles so I searched it’s biggest competitor, the Charger. I found that the new Charger allows you to go from 0 to 60 mph in 4.6 seconds (while Mustangs are listed to go 0 to 60 in 3.6 seconds), it has been labeled as a “superb braking car” and it has good legroom (“Brandon Ford compares 2018 Mustang to its greatest competition”). I have practiced driving in both cars and I can actually say these facts are true.

Read More
1278 Words | 6 Pages

The Camaro was the most important threat to the lead Ford had within the "pony car" field, a market phase for the most part created by Ford with the introduction of the pony in mid-year 1964. The performance of the pony with 289 and 390 engines wasn't up to the Camaro, with its little block and massive block V8. In an attempt to boost the Mustang's image Ford created a 428 elapid snake Jet V8 and a Ford Boss 302 engine optional for the 1968 mid-year and 1969 models, severally. The Boss 302 C.I.D. (Hi-Po), engine was a created by combining a Ford Windsor, (Assembly Plant), 302 volume unit cylinder block with "large valve" Ford Cleveland, (Assembly Plant), 351 volume unit engine cylinder heads. This optional engine, and so the whole vehicle

Read More
1658 Words | 7 Pages

Product competitors compete in the same product class, however, the products are different in features, benefits, and price (Ferrell & Hartline, 2014). NASCAR’s product competitor would be the Indy Racing League the product difference is their racing cars (Ferrell & Hartline, 2014). Generic competitors very different products that solve the same problem and satisfy the consumer’s needs (Ferrell & Hartline, 2014). The generic competition for NASCAR would be small locally owner raceways (Ferrell & Hartline, 2014). Finally, total budget competitors are those that compete for the limited financial resources of the same consumers (Ferrell & Hartline, 2014).

Read More
1649 Words | 7 Pages

For example, people who have a successful career and wants a modern car and for the most of the individual that purchase a BMW for its distinctive reasons such as quality and value for

Read More

More about Mustang Marketing Mix

Related Topics

Open Document