My design philosophy is utilitarian. Coming from a journalism background, I employ designs as vehicles for information delivery. As well-crafted editorial designs are essential for detail-heavy stories, I utilize efficient yet simple designs to help readers actively digest information, creating interactions with the content creators as well as the stories.
I have substantial print design experience based on the philosophy of simplicity and functionality. At the Observer Media Group, my designs secured our rating as the best weekly in the nation and won first place in overall graphic designs at the 2015 Better Weekly Newspaper Contest. By deploying white space, bold headlines, and illustrations on the 25 column grid pages, I offered readers bold visuals and relaxing entries into the stories. Particularly, I felt the most fulfilled when incubating publication prototypes. I won the best prototype award from the Meredith Corporation with the
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I designed the Vox digital magazine and received the best designer award of the year. In these designs, functionality is as important as aesthetics, and simplicity emphasizes the stories and eliminates distractions. Readers can tap on the multimedia elements and the interactive sidebars for sound bites and context that complement the stories. Ultimately, readers are in charge of the pace and paths throughout the stories, and their exchanges with the content create intimate relationships unachievable in print designs. My design philosophy has been carried over to the subsequent web designs for LWR Life and the video designs for The Wall Street Journal. Exposing myself in digital designs also sparked my interests in computer programming, and I worked as a research assistant in the NICAR database library, executing regular database updates, maintenance and