ipl-logo

My Fitbit Market Analysis

846 Words4 Pages

The fitness tracking and wearables market for 2015 is certainly one that looks to have made leaps and bounds. All of these devices are very similar in technology and functions however the primary competitive influences in this market according to The NPD Group in 2015 contain:
1. brand awareness and focus;
2. breadth of product offerings;
3. battery life, sensor technology, and tracking features;
4. online and mobile app experience;
5. strength of sales and marketing efforts;
6. distribution strategy.
According to The NPD Group, Fitbit possessed the commanding position in the United States for connected activity tracker marketplace, with an 85% share, by dollars, in the first quarter of 2015. (The NPD Group, 2015)
My individual opinion, …show more content…

Fitbit attracts a considerable, conventional health and fitness market through concentrating on fundamental necessities with sophisticated equipment implanted in straightforward products and services. They established the connected health and fitness market beginning in 2007, subsequently, they have flourished into a commanding worldwide health and fitness brand. Since March 31, 2015, Fitbit have wholesaled above 20.8 million devices since launch. According to The NPD Group, they possessed the leading rank in the United States connected activity tracker market, with an 85% share, by dollars, in the first quarter of …show more content…

Fitbit’s straightforward relationship with my body enables them to deliver individualized quality provision, and communication regarding innovative products and services. Premium services contain virtual coaching through customized fitness tactics and communicating video-based workout occurrences on mobile devices and computers. Furthermore, Fitbit broadened the value with open application programming interface, or API, which allows third-party developers to generate health and fitness apps that interact with their platform. Through the open platform and sizeable community of operators, Fitbit has founded a increasing ecosystem which incorporates thousands of third-party health and fitness apps that connect with their merchandise and improve the Fitbit

Show More
Related

Lululemon Athletica Essay

1426 Words | 6 Pages

In essence, the competitive rivalry in the athletic apparel industry is very high because of several competitors who are capable. As reported in the case, the leading competitors always position themselves in an attempt to appeal to a greater market share. Besides, it is reported that the competitive rivalry among the rival brands is vigorous. As already mentioned, the leading competitors for Lululemon Athletic are the Adidas group, Nike, Inc., and Under Armour. The consumer’s switching costs are low, meaning that it is easier for the consumers to switch to the products offered by Lululemon Athletica’s

Read More

Nt1310 Unit 1

693 Words | 3 Pages

1.Identify the problem being addressed and is it a new problem or a well known problem? There are a variety of wearable sensors like location beacons, accelerometers, cameras, and physiological sensors. But then, there is a need to develop a single device that can monitor a wealth of activities. Secondly, there is a need to develop tools and techniques for continuously sensing user activities of interest, in order to develop a variety of truly ubiquitous computing applications.

Read More

Tracksmith Brand Analysis Essay

527 Words | 3 Pages

Fit athletes are showcased in their advertisement highlighting passion for running along with the hidden message like durable, sweat-free, lightweight and fast drying running clothes. Below are the advertisement's description and how Tracksmith connects with consumers. Personal record: In this one female runner is running in the race and once she finishes the race the message was given you must compete not with others but also try to break your own records.

Read More

Fitness Studies Based On Activity Apps Response Essay

630 Words | 3 Pages

The lack of information such as the wealthier individual being more inclined to use a fitness app or racial and lifestyle influences restrict the amount of theories that can be analyzed and leaves scientist with a self-selected test group. This limitation leaves an unreliable depiction of obesity and cannot be utilized to identify, oversee, and foresee possible weight gain. Similarly, storing as much as five million data points a day per person in contrast to 1440 respectively, would not only be unwanted by its users because of serious power consumption but it would cost the company that makes the app a substantial amount of money for expanding the storage capacity. The data that the apps produce is prepackaged, and therefore is not reliable enough in the sense that they cannot take all things necessary into account. Molteni expresses that acquiring the raw data scientists need is not unattainable but unrealistic because of the lack of cooperation from phone companies such as google and apple.

Read More

Rhetorical Devices In The Walking Dead

1012 Words | 5 Pages

In conclusion, this article is quite comparable to my opinions, and hopefully we will see an improvement within the next

Read More

Alignmed: Year-Long Marketing Campaign

1914 Words | 8 Pages

The increased traffic to the AlignMed website from the combined marketing efforts will assist with the natural search campaign by driving the website higher on the rankings for keywords pertaining to posture, workout apparel and healthy lifestyles in general. This will reaffirm the plan to strengthen the brand’s online presence and traffic driving

Read More

Embraer Market Analysis

1284 Words | 6 Pages

IntroductionEvery technical development requires a market analysis. This analysis is essential to establish a basis forpro tability. Some questions to be answered are: Who are the customers? Who are the competitors?What is the size of the market? How does the market change over time?Global developmentAccording to the World Bank, a United Nations (UN) international nancial institution, the globalGross Domestic Product (GDP) is expected to rise 3.2% annually over the next 20 years.

Read More

Case Study Of Obesity In Canada

730 Words | 3 Pages

Growth/Size of the market The product that we will launch comes under wearable technology market and this market has been on the rise ever since the first product was launched in 2009 (A tracker which people can clip on their clothes). According to data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker, “Total volumes for the quarter reached 37.9 million units, up 7.7% from the 35.2 million units shipped in the same quarter a year ago. For the full year, total wearable device shipments reached 115.4 million units, up 10.3% from the 104.6 million units shipped in 2016”.

Read More

Swot Analysis Of Lululemon

1567 Words | 7 Pages

Our focus is on creating a community of practice with ournetwork of partners so that yogis and practitioners can share resources, trainings and bestpractices to realize our collective impact. The trend of living a lifestyle that is athletic and mindful is something that is global,that’s across gender—it’s actually across generations. The CEO of Lululemon commented onwhere will the brand’s growth come from in the years to come and he said, “We’re positioning ina unique way at the intersection of mindfulness and sweating. When we think about our 10-yearvision, we think about touching the lives of a billion people. When we think about the growthtrajectory, the sky is really the limit.

Read More

Weaponized Narrative Essay

959 Words | 4 Pages

First, the lack of sources makes it hard to believe all the information they provide. Allenby and Garreau provided a large amount of information, it just would have been better to know where they gathered the information. Another reason why sources would have been helpful is because different types of audiences understand different topics. As for my age group and education level, we would have benefited from sources because we might have not understood as much as older more educated adults have. Second, the authors seem to have a biased opinion throughout the article.

Read More

Nintendo Research Paper

546 Words | 3 Pages

Wii Fit Plus brought new options and activities to the fitness software and New Super Mario Bros. Nintendo DSI XL screens were 93 percent larger than Nintendo DS Lite. Nintendo and Netflix declared a partnership that would allow most Netflix subscribers to stream movies and TV shows directly through their Wii consoles. The American Heart Association and Nintendo of America formed a multifaceted strategic relationship aimed at helping people create healthy lifestyles through physically active play. The iconic American Heart Association brand appeared on boxes for the Wii Fit Plus and Wii Sports Resort software and for the Wii system itself.

Read More

The Impact Of Lifetime Gym Membership On Health And Well Being

1216 Words | 5 Pages

This understanding can be explored through various sources including eternal information and direct member interactions. Lifetime Fitness competes with other elite establishments like Equinox, each offering distinct experiences tailored to specific target audiences. A closer examination of their respective locations on their websites reveals differences in their geographical presence. Equinox tends to establish gyms in the urban areas, with its most popular locations centered in New York. In contrast Lifetime fitness chooses a different approach setting up their facilities in more suburban areas, appealing to individuals seeking a family-oriented and traditional lifestyle.

Read More

Essay On Immigrant Immigration

507 Words | 3 Pages

With the knowledge, they have learned in schools they decided to open small businesses U.S. Alessandro Babini, an immigrant entrepreneur, a French citizen, a postgraduate, and a cofounder of Humon a straps wearing device onto his or her arm. This is a fitness gadget use for monitoring the used of muscles processing oxygen and putting information to an iPhone screen which indicates that a

Read More

Value Proposition Of Fitbit

1808 Words | 8 Pages

As Fitbit brand is largely fitness tracking, Fitbit segmentation is easy. Their consumers are people who wish to track their quality of health through an easy device. The purpose

Read More

Swot Analysis Of Apple Watch

1390 Words | 6 Pages

• • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do. This is due to the clever marketing strategies of apple, and in turn gives them an upper hand in the smartwatch market as they are the centre of attention. • Apple can use its advantages in the smart watches in order to shift towards a new market of bio-technological gadgets. The development of the bio-sensors in the apple watch could provide a gateway for development into another market. Weaknesses

Read More

More about My Fitbit Market Analysis

Related Topics

Open Document