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My Fitbit Market Analysis

846 Words4 Pages

The fitness tracking and wearables market for 2015 is certainly one that looks to have made leaps and bounds. All of these devices are very similar in technology and functions however the primary competitive influences in this market according to The NPD Group in 2015 contain:
1. brand awareness and focus;
2. breadth of product offerings;
3. battery life, sensor technology, and tracking features;
4. online and mobile app experience;
5. strength of sales and marketing efforts;
6. distribution strategy.
According to The NPD Group, Fitbit possessed the commanding position in the United States for connected activity tracker marketplace, with an 85% share, by dollars, in the first quarter of 2015. (The NPD Group, 2015)
My individual opinion, …show more content…

Fitbit attracts a considerable, conventional health and fitness market through concentrating on fundamental necessities with sophisticated equipment implanted in straightforward products and services. They established the connected health and fitness market beginning in 2007, subsequently, they have flourished into a commanding worldwide health and fitness brand. Since March 31, 2015, Fitbit have wholesaled above 20.8 million devices since launch. According to The NPD Group, they possessed the leading rank in the United States connected activity tracker market, with an 85% share, by dollars, in the first quarter of …show more content…

Fitbit’s straightforward relationship with my body enables them to deliver individualized quality provision, and communication regarding innovative products and services. Premium services contain virtual coaching through customized fitness tactics and communicating video-based workout occurrences on mobile devices and computers. Furthermore, Fitbit broadened the value with open application programming interface, or API, which allows third-party developers to generate health and fitness apps that interact with their platform. Through the open platform and sizeable community of operators, Fitbit has founded a increasing ecosystem which incorporates thousands of third-party health and fitness apps that connect with their merchandise and improve the Fitbit

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