Executive Summary
My World Wireless is an innovative start-up company that will provide wireless broadband Internet connections across the nation. Utilizing Wi-fi and GSM/CDMA technology and proprietary antennas and repeaters, My World will be able to serve a large area with broadband Internet connections.
My World was been founded by Mark Beard. With a strong background in technology, Mark has the skills to execute on this well-researched business plan.
The market for wireless broadband Internet connections for the home is wide open. Demand for traditional broadband connections is surpassing conservative forecasts. The wireless market is even more exciting due to the significantly lower costs needed in terms of delivery infrastructure.
My World has targeted three
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A connection that utilizes the copper phone lines as the method of transmission.
• Cable. A connection that uses cable TV wiring for transmission.
• Satellite connections. These use satellites, in orbit to provide internet connections to residential and remote consumers.
• Fiber Optics. With much of the backbone of the internet deployed using fiber optic cable, fiber optics are the fastest form of broadband. The access to this type of connection has a limited service access. It also has the highest installation cost.
Marketing Strategy
My World will be using a simple approach to developing awareness of the offered services. My World will adopt a multi-pronged marketing approach:
• Advertising/postings/billboards with businesses. This will provide My World with great visibility to potential customers.
• Direct Mailing with promotional offers. My World will build a targeted mailing campaign to local residents. It will provide information about the company and offer a promotional deal for signing up within a given timeframe.
• MyWorldWireless.com. My World will leverage its website as a comprehensive and efficient source of marketing information.
Sales