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NBA Players Tweets: Article Analysis

629 Words3 Pages

How people live and shop in this day in age is helped a lot by our smartphones helping us get there and social media posts erupting with pictures of our days bounty. Today, corporations in the NBA industry also make use of social outlets on a much bigger scale. The way social media greatly effects the way companies shift there marketing plans and making choices to suit their likings. The article, "Hidden In - Game Intelligence in NBA Players' Tweets", by author's Chenyan Xu, Yang Yu, and Chun - Keung Hoi, brings to light the social life of the NBA and the differences it could encourage or discourage a players' performance. In this article, the author's express there findings of how the social era we live in today, can be an added tool for …show more content…

They use the social platform of Twitter as an example, the authors express, "all NBA teams have created Twitter accounts and actively use them year round to interact with fans, aiming to fill seats and boost TV ratings."(Xu, Yu, Hoi 83) The authors maintain the use of social outlets can be an important R&D tool to help collect feedback from consumers and make there products better. They also claim how the moods effect the performance on the court could be a result of their social media posts. This has helped the NBA implement a new rule for players to not jump on social media sites 45minutes before or after game day, in a effort to have the players stay in a relaxed focused mood. Author's express, "While positive mood helps athletes stay focused and vigilant, stimulating greater effort, motivation, and persistence, negative mood could be a major source of interference that distracts their attention."(Xu, Yu, Hoi 84) In a addition a case study was compiled using players' tweets during the 2012-2013 season along with there performance data statistics to show the effects of negative and positive social posts either improve or hurt a players' performance. The results of these studies would help teams maintain a healthy mental state for there players' before stepping out on the

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