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NFL Marketing Case Study

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NFL is the most popular league in major sports in US. The top league is the most advanced league. NFL everyday seeks new ways to improve fan interest, and it involve with drastic development of technology. NFL also paying attention new market where it does not have franchise. This paper focuses on new technology applied to NFL marketing, new facilities, franchise relocation to LA and cultivation to global market. Today, online service play great role as marketing tool for sport. Online contents are quiet useful for current busy people because they could access the information, results of games or available ticket for the game, whenever they want. The hottest content in past a few years is “Fantasy Football League” that participants choose …show more content…

In the past few years, several teams started create or renovate venues. For instance, Vikings new U.S. Bank Stadium are being constructed, and a mall and business towers are also planned to create sport city. (Muret and Writer, 2015). Current trend is to create complex facilities surrounding venue and make it multipurpose area. New stadium is intended to higher fan experience as possible as it can. It has 2,000 screens, five 95 feet doors, and luxury suites for premium ticket holder (Muret and Writer, 2015). Total cost for the venue is $1.1 billion. It sounds extremely high, but NFL teams seem not hesitate to pay that much money due to potentially return from fan experience. In the case of Patriots venue renovation, it created the pavilion to offer the fan great pregame experience for food and hospitality, it also created luxury space in the end zone for premium ticketholders (Madkour, 2015). As I can see, renovation of venues surely focuses on high grade experience for upper spectator. I think that is rational because premium ticket holders are likely to be long term fan for their financial strength. These succession of new construction cost a lot and give people the opportunities to work for not only the venue but also in the facilities surrounding the stadium. That factors obviously revitalize the local community. To create partnership with sound and visual companies are also important to create great fan experience. In my opinion, teams are more serious to retain upper class spectator rather than normal class, so the facilities are going to focus on the premium

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