NPR: A Public Radio Station In Grand Forks

Radio has been around for decades. It is something we all have interacted with at some point in our lives. Radio stations have problems that need help being fixed. This report addresses the problems facing KFJM (90.7 FM), a public radio station in Grand Forks, which is a member station of NPR and Prairie Public. This will be accomplished by observing what NPR stations needs to do to still exist in the current digital age. It will start by introducing what NPR is as well as KFJM (90.7 FM), a public radio station in Grand Forks, which is a member station of NPR and Prairie Public. Next some of the problems that face NPR are addressed and how NPR has adapted. We are shown the importance of a new website for NPR as a company and how it helps bring

This report will conclude by recommending that KFJM should receive funding to develop a new website, because it will help bring in new users and new funding which will help keep them relevant for numerous

He says that “In November 2007… the NPR Music website was launched. NPR’s first standalone digital (web and, since 2010, iOS app) project, the site built… efforts to offer an expanded range of musical programming via npr.org. It debuted with a range of genre pages, features, and content” (Cwynar n.p.). This shows that NPR sees that they need to get with the times and transition into the more effective forms of media. Cwynar also discusses how this transition has helped NPR. “As of October 2015, NPR Music was attracting around 3.5 million unique users per month and accounting for 12% of the traffic on the broader npr.org site. While the site covers a variety of genres including NPR’s traditional strengths in classical and jazz, its success has been driven by its popular music features All Songs Considered, Tiny Desk, and the First Listen series. These have enabled it to build on NPR’s (2015) core audience by attracting a user base that is younger and more male than that of NPR’s national radio news magazines and the broader.org website.” The fact that the new website was able to draw in 3.5 million users makes it a pretty big deal because it’s a pretty substantial number which helps make money. It also creates another dimension that NPR can expand into in order to stay successful for years to come. This is why I