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Nail Polish In Brazil Essay

2395 Words10 Pages

NAIL POLISH IN BRAZIL
Beauty products are really popular all over the work, but on recent years this sector has become more popular among Brazilian men and women, the second largest mass market worldwide, therefore the potential growth of this sector is strong and promising especially in the hair and nail care products; it is a big consumer country and a big opportunity for business.
Not only for the population with also because the Brazilian Market is used to spend on this type of products, nail polish has being gaining recognition and popularity, for that matter is important to analyze its potential opportunity to enter new Latin American markets and look for successful business.
The mentioned evaluation and study of the Brazilian market …show more content…

Huge potential, many areas of opportunity that could be implemented as well as many advertising campaign directed to different sectors, ages and social status, as students, teenagers, young woman, mothers, and working woman among others.
Back to the demography and population Brazil has a growth rate of 0.8% estimated for 2014 with 14.72 births/1000 persons, and date rate of 6.54/1000 persons. The life expectancy for men is 69.79 years, for women 77 years estimated for year 2014 resulting in 73.28 years of total life expectancy.
They are Brazilian’s, distributed in 47% of white people, 43% of mulatto, 8% black, 1% Asian and growing, and 0.4% indigenous.
Language
The official language is the Portuguese, a percentage speaks English, there could be found regions where people speak Spanish more close to the borders of countries with this official language, also German, Italian, Japanese and large number of Amerindian languages.
Religion
The religion is mostly Roman Catholic 65%, Protestants 22% (Adventist, Assembly of God, Christians, and more) Spiritist 2.2% and 8% has indicated that doesn’t belong or follow any …show more content…

The GDP composition by sector is 5.8% for agriculture, mentioning coffee, soybeans, wheat, rice, corn, sugarcane, cocoa, citrus and beef; 23.8% for the industry, including textiles, shows, chemicals, cement, iron, steel, aircraft, motor vehicles and machinery, and 70.4% for the services for the same year mentioned.
The labor force in total is 110.9 million people, divided on 15.7% for agriculture, 13.3% for the industry and 71% for the services for year 2011. The Public Debt is 59.3% of GDP for 2014, the inflation rate is 6.3% and the Budget is Surplus of 1.2% of GDP for same year.
The distribution of family income for 2012 was 51.9 on the Gini index occupying the # 16 in comparison with other countries, and with a budget for revenues of $861.4 billion and $834.4 billion for

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