Table of Contents EXECUTIVE SUMMARY 1 JUSTIFICATIONS 3 THEORETICAL EVIDENCES 5 RESEARCH FINDINGS 6 MAIN PART OF GLOBAL COSMETIC MARKET 6 ONLINE COSMETIC MARKET 8 Current Situation 8 TEAM REFLECTION 10 CONCLUSION 10 RECOMMENDATIONS 11 REFERENCES 12 APPENDIX 13 Executive summary This report provides an analysis of how to promote for the Australian local makeup brand Napoleon Perdis in overseas market by using Web 2.0 social media like setting up official online website and writing blog. And it also be mentioned in this report that the evaluation of global cosmetic market. Methods of analysis include trend, horizontal and vertical analyses as well as ratios such as Debt, Current and Quick ratios. Other calculations include rates of return …show more content…
Nowadays prices continue to rise, so the enthusiastic of local consumers are growing slowly. After research, it has been noticed that buying cosmetics online is not just popular in Australian consumers. In fact, with the development of Web 2.0 technologies, online shopping has already popular for a long while in the global marketplace. According to this fact, our group decided to use Web 2.0 to help Napoleon Perdis expand its online overseas market - create a website. Our targets are marketplace that has rich background culture of online shopping, such as Mainland …show more content…
Case One: LEXUS Basically, customers just need to take their own digital photos and uploaded it. Then those photos will be post on big screen that located in Times Square, photos can be keep for four seconds and those photographs of different users are going to make a car appearance of the car LEXUS. A total of seventy thousand people are get involved in this activity. Of course this event informed very strong diffusion propagation effects. In order to strengthen the interaction, those who have been uploaded their photos got e-mail notification when their photos are able to appear on the big screen in Times Square. Most participants actually took photos and upload when they come and visit the Times Square. That makes this event become such a veritable Web 2.0 example which, across both old media and new media. At the end LEXUS received a very sensational resistance. LEXUS promoted new car successfully but also enhanced its brand