Nederlander Case Study

Founded in 1912, Nederlander is the oldest and most respected concert management company. The company’s headquarters was strategically selected in Los Angles where major talent agencies are located and has a favorable market. Nederlander owns many award-winning venues such as Greek Theatre and has booked some of the biggest artist. (Nederlander)

The role of capitalism is very significant for companies especially for Nederlander Concerts. The practice of capitalism allowed for many opportunities and lend to the establishment of companies resulting in an increase in standard of living for the economy. Capitalism is an economic system which is established on the ideals of private ownership, economic freedom, and fair competition. (McGowen, 2013)

The freedom of choice allows for increased competition providing a motivation to offer quality products or service. Nederland can freely choose what they want to produce and what artist they want to negotiate with, in order to satisfy their customers. Lastly, the right to fair competition results in companies striving to find the best quality, low prices, and overall numerous choices. With unfair practices such as false advertising or terminating a contract will hinder the full potential of capitalism, therefore the government enforces regulations and monitors competition. Nederland experiences high competitiveness, managers and agents call Nederlander’s talent buyers and vice versa. In the end, the decisive decision will be based on a dollar amount. With the company’s legal and economic environment, there are certain benefits given; limited regulation, individual property rights, and healthy competition.

The company strives to provide a great experience, a full house, and a well put perform to maintain their clients. In addition, the company has experience and is an expert in dealing with small to medium sized venues but also in promoting to attract the best talent and biggest artists. In order for performance to be sold out, the company has the capability to match a certain band with the right audience. (Nederlander) In conclusion, the main reason Nederlander has the opportunity to charge high price for small theatre performances is the high demand for the artist booked at their venues with a low supply of tickets. Due to the limitation of seating, fans are more willing to pay a higher price to see their favorite artist. This can be explained by using the law of supply and demand. Usually, when the supply is low and demand is high, the outcome will result in higher prices. (McGowen,