ipl-logo

Neoliberal Frameworks: Dominant Ideologies

672 Words3 Pages

3. Dominant Ideologies.

It is clear from these texts that this world at that time was embedded in neoliberal frameworks a framework which honours the individual and constant self-improvement. I do not hesitate to call the individual who owned these item a neoliberal subject, whether they were knowingly so remains up for debate. It appears neoliberalism in some cases was an unavoidable, dominant ideology because of the way it took form both socially and politically. Upon investigating further I discovered the so-called welfare-state’ disintegrated in the 1970s with the end of a cold war and the politics dictated the emergence of the best way to move forward. (Hall et al, 12). Soon after, Margaret Thatcher’s election as Prime Minister of the …show more content…

one), but these translate to entire places, and extend to the individuals within that place through self-branding. Brand is created in the first instance to sell a product of some kind; when this concept extends to place - The HONY texts boasts an arty,creative substance of New York City, and individuals one must ask was there anything in this world that cannot be commodified.Bauman suggests that in this ancient world, one must commodify themselves in order to survive, the branded-self is a commodity sign, essential to a neo-liberal subject’s perceived, packaged identity. These practices are deeply psychological, disciplines allow neoliberal subjects to define themselves in self-governing, individualistic ways (Evans and Riley, 7). While I can only say so much about the psychology of a species I’ve never even met, it is clear that it is tied to the aforementioned forms of capital, subjectivity defined as homoeconomicus (Peters, 4). Under post-fordist capital, projection of one’s self is a form of labour (Alison, ) Thus neoliberal subjectivity is inherently contradictory, while it boasts freedom of choice, defining one’s own good taste and positive experience, one ought to make only appropriate choices conducive to this kind of self-branding labour (Evans and Riley, 7). Combined with growth of consumer culture (Evans and Riley,

Show More
Related

How Did Ronald Reagan Try To Keep America Moving Again

1101 Words | 5 Pages

In the 1980s, there was a phenomenon in American war on poverty, “feminization of poverty.” It meant that typical Americans living in poverty were a single mother and her young children. Through a case of “welfare queen” who used dozens of aliases to collect a small fortune, the president lost his belief to the poor and undermined efforts to help the poor. The serious action of Reagan was the Omnibus Budget Reconciliation Act of 1981. “Food Stamps, school lunch programs, public housing subsidies, and job training took major hit.”

Read More

Me Decade Tom Wolfe Analysis

738 Words | 3 Pages

From a labor perspective, Wolfe examines the vanishing of a collective working class and the creating of a more tiered system. From an economic perspective, any prosperity allowed people to turn inward instead of spending time on collective gain. Finally, from a social perspective, the counterculture approach to self realization also added to the “Me

Read More

The Bonfire: The Commodity As Spectacle

453 Words | 2 Pages

When trying to relate it back to the readings, I found it quite challenging, but if we look at it through the form of originality, it relates to our readings and how we see it through “ The Commodity as Spectacle. ”I believe a person is never original and authentic because their style and form of individuality adjusts depending where they are, who they are with, and the role media plays in promoting.

Read More

Western Europe Vs America

954 Words | 4 Pages

In the United States (U.S.), it is very clear that public policies which redistribute from the rich to the poor are much less comprehensive and extensive than those offered in the majority of Western Europe. Both the United States and Western Europe, however, are wealthy, similar, democratic societies who share common cultural and religious roots. Yet, the American government takes a smaller percentage of this wealth than any other democratic government in the world. Compounding this idea of a stark contrast between Europe, an Irish sociologist stated: “The simplest difference between the United States of America and Europe is that we have welfare states, they do not.” Contemporarily, America’s welfare state is less generous than its European

Read More

Opportunity Liberal Individualism

1688 Words | 7 Pages

Liberal individualism generally functioned as the essential model focusing on the American welfare by separating the difference between entitlement and opportunity liberalism. Opportunity liberalism give citizens the opportunity to work in order to earn an income based on the opportunities provided. However, entitlement liberalism is where citizens believe that they are owed an income just because they are part of the society. This method can only be true as long as everyone is provided the same equal rights. Davies’ “From Opportunity to Entitlement” accounts for the shift from opportunity liberalism to entitlement liberalism during President Johnson’s war on poverty.

Read More

Nike Berardi Analysis

863 Words | 4 Pages

Goldman describes an age of hypersignification, referring to Levi’s “Wildman” advertisement, in which there are twenty-two separate shots of hands and twenty-six separate shots of eyes and/or facial expressions; a technique which aims to abstract body parts from the human subject to meet the imperative of breaking through the “advertising clutter” of consumer culture with high intensity of disparate flashing images. Elsewhere Berardi discusses what he refers to as the “ersatz of modern communication” through the commercial landscapes in which the production of meaning and value takes the form of parthenogenesis: “signs produce signs without any longer passing through the flesh.” Nonetheless, as Botterill argues, though promotional content may not be anchored to any referent or reality, brands and advertisers do “try exceptionally hard to construct meaning for their audience” and that on some level consumer culture is therapeutic.

Read More

Effects Of Neoliberalism

774 Words | 4 Pages

“Neoliberalism is considered to be the dominant ideology that is shaping our world day. ”(Thorsen and Lie, 2009, p. 1). There is however, no one true definition to neoliberalism as it is very diverse in terms of covering a lot of aspects of economic, cultural, and social terrains. This era came about with the introduction of Structural Adjustment policies stemming from the Bretton Woods System, Washington Consensus, World Bank, and the IMF (http://globalsocialtheory.org/topics/neoliberalism). There was also an increase in the number of capitalist theories claiming to be the “better” way for society to become developed.

Read More

Commodity Fetishism In Consumer Culture

1584 Words | 7 Pages

Marx’s theory of commodity fetishism defines the abstraction of a product’s true value with a “magical” presentation of product through advertising and institutional brand name policies. The dominance of the bourgeoisie/capitalist owner classes illustrates the power of commodity fetishism that promotes products to the proletariat/consumer in the marketplace. The fetish qualities of product detract from the physicality of the production process, which is then diluted through advertising promotions for the unwary consumer. This type of promotion is a great problem for consumers, since many of them may tricked into buying a faulty or unhealthy product through brand-name trickery. More so, consumers may become addicted to their desires in the purchasing of a product, which only alienates them from better products that may actually improve their lives.

Read More

Human Services Reflection

1689 Words | 7 Pages

The author discusses the American welfare state during a period of undergoing reorganization. There was an explosion of for-profit human service corporations due to the corporate sector exploiting the postindustrial human services market. This create domination in such areas as nursing homes, hospital management, health maintenance organizations, and home care. The first corporate movements into the social welfare were primarily health care. Then the movement expanded into child-care and corrections markets also.

Read More

Mass Culture Summary

872 Words | 4 Pages

In “The Culture Industry: Enlightenment as Mass Deception, ” authors Max Horkheimer and Theodor W. Adorno use media as an example to argue that mass culture is no longer determined by the majority of a population, and that the characteristics of a mass culture is actually determined by those “produce” culture. In their essay, the authors express that culture has turned into an industry, in which the only motivation to circulate the products of culture within a population is to make money. Mass culture is a uniform set of intellectual and artistic values and practices within a community, whose characteristics should be determined by the “mass”, or population. However, the traits of a mass culture is instead set by capitalists who want to create a culture industry that manufactures products of culture that appear to be diverse, but are really based on a uniform structure. The culture industry puts forth many different products, and it appears as if consumers have many options of how they can engage with the mass culture.

Read More

Neoliberalism In Globalism And Globalization

1554 Words | 7 Pages

Neoliberalism is a political ideology that has become one of the dominant schools of thought in many modern countries, and has therefore become intricately woven into the globalization of society. Globalization is a broad term that refers to the increasing relations between different countries that spans all aspects of life, inclusive of social, political, and economic. It is this increasing sense that these relationships stretch across borders of specific countries that helps to create more global citizens as opposed to national citizens (Steger 15). With the governments of countries becoming increasingly involved with one another, and with neoliberalism being so present in these countries political ideologies, it makes sense that neoliberalism would play a vital role in current globalization. By examining some of the main tenants of neoliberalism philosophy, and through studying concrete examples, we can see how they have been influential in shaping modern routes of globalization, while also taking into consideration that this may not be inherently good by examining pushback.

Read More

Social Care Diamond Analysis

1458 Words | 6 Pages

1.2 Roles of each sector in the care diamond Applying the framework of ‘care diamond’, it’s important to involve the analysis of the roles of state, market, family and community in the ‘mixed economy of care’. This part discusses roles of each sector and the relationship between these four sectors in the care diamond. Firstly, the state is an active actor in welfare states in dimensions of production, finance and regulation, especially in the field of social care. As Powell (2007) and Lund (2007) emphasized, the state is traditionally active role in the welfare delivery.

Read More

Adorno's Dialectic Of Enlightenment

1403 Words | 6 Pages

Adorno’s perception of the culture industry is compared to an “open prison” taking the uniqueness of a person (Martin, p.154). Contemporary societies are oppressed with the commercial markets and the need for change to alter one’s individual happiness. Who says happiness can’t be bought? It is clear the markets create advertising to show its consumer market that they’re missing something and that they ‘really’ need it. As well as Adorno, Gramsci focuses towards the domination of the media, mass culture but focuses his theory under cultural hegemony.

Read More

Social Policy

1501 Words | 7 Pages

Deacon and Mann (1999) examine individual behaviour in the field of sociology and social policy research. The focus of their study is the individual and the ever increasing moral and ethical predicaments faced by an individual in a contemporary society, such as todays. This aspect has wide implications in social policy which is concerned with the general wellbeing of every individual - a sense of wellbeing plays a principal role in moral and ethical values. The authors indicate that moralists Field and Mead share the need for the restructuring of welfare in a way that would better facilitate responsible moral behaviour. Sociologists Beck and Bauman believe that a forced method, such as this, could potentially prove not only futile but perhaps even dangerous.

Read More

Artistic Capitalism Analysis

1540 Words | 7 Pages

Each type of capitalism is gathered around some native “indignations” and “nostalgias”: for example, the disappearance of authenticity and personal values is confronted with the impersonal domination of the market, while the ideals of equality and transparency are still historically contrasted with the clash of social classes that promoted the bourgeoisie and accelerated capitalism. Hence, Boltanski and Chiapello argue for a social critique and an artistic critique that should diagnose properly all the insufficiencies of each phase of capitalism. Normatively, the two of them are constituted independently. My argument is that the first model, that of the social critique, has the privilege of opening a taboo subject for artistic capitalism, meaning “the rejection of any contamination of aesthetics by ethics.” Socially, this critique considers that the life style of an individual is modelled by personal aspirations to welfare, reflecting, on the same time, symptoms of decadence and inauthenticity.

Read More

More about Neoliberal Frameworks: Dominant Ideologies

Related Topics

Open Document