The Neon Memories Diner (Neon Diner or diner) has a nostalgic atmosphere of a 1950’s and 1960’s theme restaurant (“Free Sampling,” 1996-2007). The Neon Diner’s marketing strategy is to execute an effective marketing plan that will generate revenue of $1.4 million in the first year and $1.8 within a three year timeframe. The restaurant has a strategic growth plan to open a second location within the next three years (“Free Sampling,” 1996-2007). This growth plan requires an additional cash reserve of $332,661. This document will evaluate the various areas of the Neon Memories Diner marketing plan for the inclusion of psychological factors in the design of the marketing plan. Neon Memories Diner Marketing Plan The Neon Memories Diner …show more content…
As a result, the diner must consider the importance of psychology and marketing. Marketing is the consumer’s source of information for new products and services available in the market (Jena, 2013). The consumers respond to marketing messages based on a number of psychological factors. Marketing campaigns can affect the consumer’s thoughts, beliefs and attitude towards a product or service as well as influence their purchase decisions and consumer behavior (Jena, …show more content…
The plan evolves around creating a memorable experience set in the 50’s and 60’s and giving consumers the ultimate diner experience with quality service and great diner food (“Free Sampling,”