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Netflix Core Competency

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It is noticed that Netflix focuses on their business function heavily because of the growth they are facing in the market. The company is adopting all the possible and important characteristics and features through which business aspects can be improved. It is noticed that they focused on their supplier chain managed as they have signed an agreement of revenue sharing with extraordinary 50 distributors of film. This means that the company is making efforts to promote their rental DVDs service as making agreement with the big film distributors is the effective core competency of Netflix. Moreover, the company also focuses on their operation in the manner that they adopt latest technologies to make sure that functions becomes fast and efficient. With the help of use of technologies, the Netflix gains ability to deliver the products timely to the market and end customers. In addition to this, another core competency of the company is its logistic system. The company makes use of innovative system in order to make sure that the delivery of the products is quick and reliable. This aspect is important because it helps the organisation in ensuring that the customers are satisfied with the delivery. Furthermore, marketing is another important competency of Netflix that helps them in promoting business. Netflix makes use of offline marketing strategy and direct mail promotion for the purpose of marketing the products and services. They even follow the criteria of …show more content…

The Bowman’s strategy clock consists of 8 positions which are as follows:
• Option One – Low Price/Low Added Value: In this position the organisation are likely to be specific to the segment targeted
• Option Two – Low Price: This is the option in which risk of price war exist and the margins are

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But then there were many changes in video rental market from which the biggest change was from store based rental to online video rental which was started by a California based company Netflix in 1999, blockbuster management ignored the competition and continued selling DVD rental in store and charging late fees for rental. Blockbuster decided to come into online DVD rental service in august 2004 by the time Netflix had already taken over the market in the past 7 years because online DVD rental was easy to access and return and on top of that Netflix did not charged customers late fees, because of which customers got attracted to Netflix then to blockbuster. Starting as early as 1990, Blockbuster should have started closing down its stores that were underperforming and should have set up kiosks in grocery stores and other public places which would have increased their profit margins. External Environment External environment is a set of conditions outside the firm that affect the firm’s performance(R, Duane, pg 6). The

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