It should be based on simplicity. The following are several examples of the New Castle brand and general marketing messages to back the brand. The town must stand out from the rest, show it is exceptional, be memorable, and evoke emotions - get people to say “oh my gosh, I want that.” These examples are only meant to stimulate discussion and help define a new marketing direction based the brand direction described herein. Should the Town be committed to the “authentic” label it will need to define the brand meaning and develop a similar marketing message for it as generally described here. Simplicity is the ultimate sophistication – Leonardo DaVinci
1. New Castle – You really can have it all!
a. It is no secret - it is the best place to raise your family! It starts with great schools,
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b. New Castle is the “best place” for an affordable quality lifestyle in Western Colorado, to raise a family, to grow a business, and to enjoy the best mountain recreation in Colorado.
c. Cover all your bases in New Castle! It is the “best place” for an affordable quality lifestyle in Western Colorado, to raise a family, to grow a business, and to enjoy the best mountain recreation in Colorado.
d. People just run faster here. Perhaps it’s the sunshine, the clean air, the spectacular setting. It helps us be our best. You should give New Castle a try and see what it can do for you!
e. By all measures its New Castle! There are many good places, but New Castle is going out of it way to be the best place to raise a family. Great schools, family events and activities, outstanding recreational opportunities from hiking, biking, golf, fishing, rafting and kayaking, rock climbing and world class skiing all right outside your door or close by, miles of trails and parks, our beautifully designed neighborhoods, great talent for your business, more time to spend with your