Strengths Graco's parent company, Newell Rubbermaid has a state of the art design center that is staffed by experienced employees. Newell Rubbermaid's total revenue in 2014 was 5,692.5 million U.S. dollars and Graco accounted for twelve percent of that, meaning it is financially stable. Graco is a top rated brand with high ratings. Graco competes with multiple manufacturers of children's products, but have not wavered on quality and are able to offer their products at a competitive price. Graco has a strong base in North America. 3 Weaknesses Graco has been involved in some costly legal proceeding. In 2014, Graco announced the largest recall in history which resulted in the return of over 3.7 million child safety seats. Recalls are costly …show more content…
Consumers rely on established baby companies to provide a safe and easy to use car seat design that will keep their children safe and to keep them alive in case they were to have a wreck or be in an accident. The baby product market has shown growth over the past 20 years. The baby car seat industry is worth approximately six billion dollars in annual sales, globally. Many firms in this industry face heavy government regulations in order to make sure that children are protected and that they product they are buying is the top notch product. When looking at our competitors it is clear that safety is very important because without, there can be a lot of law suits and the loss of …show more content…
Boon, Inc. a. Much like Johnson & Johnson, Boon offers innovative products that help make parenting children easier. Their products range from highchairs to strollers. Back in 2011, another large company named TOMY International acquired Boon, Inc. making them a strong force in the industry. Company Analysis Two men by the names of Russell Gray and Robert Cone came together to make baby products; they first had experience in car parts and decided that they would take their company in a different direction. Not until 1998 did Newell buy the company now known as Newell Rubbermaid. Graco recognized a need for products that addressed child safety concerns of parents. Graco is now a worldwide company, with thousands of employees. They use many manufacturers to get their products to their customers. They put a high value in innovative, high-quality products. Graco is a successful, growing company. Graco also distributes their products to well-known chains nationwide, such as Wal-Mart and Target. Their products have changed throughout generations but despite the changes, Graco still remains one of the highest quality producers of baby products worldwide. Customer