Nike, introduced in 1972 by Phil Knight and Bill Bowerman, is best known for its athletic shoes and the celebrities who endorse them. Professional athlete Michael Jordan was given this first honor in 1985 when the “Air Jordan's” first came out. Nike is the biggest shoemaker in the world today. Since the conception of Nike, the company has expanded into several different sports, clothing, and technology related items (Parnell, 2008, pp 334). Nike has amassed several retail and outlet stores and can also be found in all major sporting good stores around the world. Nike’s strategy is one that dictates the company to continue to grow with the demands of society (nikebiz, 2015). They strive to deliver products that appeal to every type of