ipl-logo

Nike Brand History

745 Words3 Pages

Since the early days of its inception, Nike, Inc has stood out as one of the most dominant competitors in the athletic apparel and fashion industries. With a net worth of over $15.9 billion dollars and the title of most valuable brand in the sporting world, the brand has proven that it has no intention of slowing down in terms of success and innovation (Ozanian, 2018). This research paper will explore the brand, Nike’s, creation, evolution and growth and deduce why it has found such tremendous achievement within the last fifty four years (O'Reilly, 2018). Nike, Inc. initially called Blue Ribbon Sports was founded by university track and field coach, Bill Bowerman and his former student, Phil Knight at Beaverton, Oregon (Encyclopedia Britannica, 2018). Knight believed that shoes manufactured in …show more content…

(2018). 11 Things Hardly Anyone Knows About Nike. [online] Business Insider. Available at: http://www.businessinsider.com/history-of-nike-facts-about-its-50th-anniversary-2014-11 [Accessed 25 Mar. 2018].

Fashiongear.fibre2fashion.com. (2018). History of Nike Inc. | Nike Brand History. [online] Available at: http://fashiongear.fibre2fashion.com/brand-story/nikeinc/history.asp [Accessed 25 Mar. 2018].

Tailor Brands. (2018). History of the Nike Swoosh | Logo Design by Tailor Brands. [online] Available at: https://www.tailorbrands.com/blog/history-of-the-35-nike-swoosh [Accessed 25 Mar. 2018].

Statista. (2018). Total number of Nike retail stores worldwide 2009-2017 | Statistic. [online] Available at: https://www.statista.com/statistics/250287/total-number-of-nike-retail-stores-worldwide/ [Accessed 25 Mar. 2018].

Klimovski, C., Dike, J., Cheung, H., Fu, J., Sajonas, F., Dike, J., Cheung, H., Fu, J., Sajonas, F., Team, H. and Team, H. (2018). Nike's Slogan "Just Do It" Doesn't Mean What You Think It Means. [online] HYPEBEAST. Available at: https://hypebeast.com/2015/3/nikes-slogan-just-do-it-doesnt-mean-what-you-think-it-means [Accessed 25 Mar.

Show More
Related

Nike Rhetorical Analysis Essay

1846 Words | 8 Pages

Nike is one of the most respected brands out there. "Nike is so widespread across so many apparel and footwear categories, that right now I think their biggest competition is themselves," said by Ralph Parks who is the president of the 450-store Footaction chain. He also added that, "The brand is becoming bigger than life itself. " Nike has been around for over 50 years, and according the Nike website, they got their name from the Greek goddess of victory, and it is pronounced "ny'-kee." Nike, like many other companies, uses forms of elements like ethos, pathos and logos to manipulate viewers in there advertisements and commercials.

Read More

Nike's Success In Football Since 1994 Case Study

1252 Words | 6 Pages

1) Explain Nikes success in Football since 1994 Nikes strategy in the marketing world has evolved every year, growing and becoming stronger and more world wide known. In 1994, Nike in the football world was small and wasn’t keeping up with the big competitor of Adidas. Nike took every chance they received to grow their brand internationally which started off with the world cup in 1994 in the United States.

Read More

Nike Persuasive Research Paper

336 Words | 2 Pages

The tagline “Just Do It” is known by almost everyone and is their main ad campaign they use to inspire athletes around the world. The campaign first launched in 1988 and is still successful for Nike today. The tagline works because it is both “universal and intensely

Read More

Nike's Rhetorical Analysis: Just Do It

1056 Words | 5 Pages

Many people are familiar with the phrase, “Just Do It.” This slogan stands out immediately and a swoosh or check mark comes to mind. Nike is one of the most widely known clothing and shoe companies across the country. During a Nike advertisement there are three rhetorical strategies that are displayed when shown on a commercial. Those three main ideas are pathos, ethos, and logos.

Read More

Nike Nike Nike: The Goddess Of Nike

1337 Words | 6 Pages

The American aircraft missile system also has a nike symbol on their missiles. Today a lot of famous people such as Michael jordan get a lot of money from nike shoes. Michael Jordan gets 30 cents a pair. The first FIFA trophy, celebrating the winner of the soccer championship held every four years, featured a figure of Nike holding a vessel. It was called "Victory".

Read More

Under Armour: Competitor Analysis: Nike And Adidas

1158 Words | 5 Pages

Their swoosh logo and "just do it" slogan are highly recognized among the public. Innovation is the key aspect to Nike's competitive advantage. According to an article posted in Chicago Now, Nike President Charlie Denson said, "Our ability to be authentic, stay connected, and remain distinctive through innovating across all areas of our business is a definitive competitive advantage." The Nike Corporation prides itself in being a leader in their industry because of their innovation, and protecting these ideas with patents. Nike currently has approximately 3,750 patents to this date, which is way more than any other competitors including Adidas and Under Armour which are in the same

Read More

Nike History Essay

918 Words | 4 Pages

Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.

Read More

Nike Equality Adisement Analysis

1255 Words | 6 Pages

When a person hears or sees the word America, what do they think? America is a country that almost everyone in the world knows about because there are certain words and phrases that can be used to describe it. Some common terms are sports, equality, the melting pot, powerful, freedom, hard working, and some more. All of these words make up what is known as the American Identity. This American Identity has been built up over time by people’s actions and thoughts.

Read More

Rhetorical Analysis Of Nike's Just Do It Slogans

794 Words | 4 Pages

Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.

Read More

Porter's Five Forces Fashion Industry Analysis

1364 Words | 6 Pages

Porters 5 forces on the Fashion industry 1. Rivalry amongst existing competitors. The leading competitors in the fashion industry world wide according to research carries out by mbasKOOL.com is: 5. Gap, 4.

Read More

What Is Nike's Competitive Strategy

789 Words | 4 Pages

The legendary position that Nike enjoys today has been achieved through attractive and innovative design, high quality production and effective marketing strategies. There are very many marketing strategies that the company has put in place to make sure that its products appeal to different segments of the market.

Read More

Nike Consumer Behaviour

1301 Words | 6 Pages

Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

Read More

Micro Environmental Factors Of Nike

1368 Words | 6 Pages

Competitors: PUMA, K-Swiss Inc., LaCrosse Footwear, Inc., Dick 's Sporting Goods, Inc., New Balance Athletic Shoe and Adidas – (Adidas have currently branched out into customization of footwear products. To sustain its competitive advantage over competitors, Nike has to take this to consideration). However, a large number of competitors in an industry usually indicates lots of demand for the products or services provided and this will help Nike to succeed in the long run. Suppliers: Nike outsources almost all of its footwear production to independent third party suppliers. As Nike has a minor control over quality of the products.

Read More

Nike Business Analysis: Internal Analysis Of Nike

702 Words | 3 Pages

Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.

Read More

Success And Failure Of Nike

1424 Words | 6 Pages

Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

Read More

More about Nike Brand History

Related Topics

Open Document