Nike is the number on shoe maker in the world. It's not easy becoming the top business in the industry. They have achieved this with key innovations. Innovation is a new method, idea, or product that Nike creates to satisfy consumers. Times and people change, so Nike has to keep up with those change in order to stay on top of the shoe industry. In order to be successful in any business you will have to take risk. High risk could mean high reward or high failure, if you don’t take them you want know the outcome. Nike implemented a Considered Design team in 2005. Considered Design lays out a vision for the products Nike is trying to create.The whole structure of Considered Design is to think outside the box to cultivate innovation. Instead of