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Nike Ethos Pathos Logos

546 Words3 Pages

Nike's decision to feature activist and former NFL quarterback Colin Kaepernick in a 2018 advertising campaign was viewed as controversial by some yet admirable by others. The campaign was centered around the tagline "Believe in something. Even if it means sacrificing everything," which highlights Kaepernick's protests against racial injustice by taking a knee during the national anthem at football games. The ad itself was a powerful depiction of the message, using an emotional appeal that tugged at the heartstrings of viewers. In this essay, we will analyze the Nike ad campaign with Colin Kaepernick, focusing on its use of logos, pathos, and ethos. Firstly, the Nike ad campaign was able to establish logos effectively. The tagline "Believe in something. Even if it means sacrificing everything" portrays a sense of sacrifice that resonates with viewers, as it encourages them to take risks and stand up for something they believe in. By effectively using logos, Nike was able to establish a sense of trust and credibility with their target audience, indicating that they stood for something beyond just selling shoes. The ad featured prominent athletes, including LeBron James and Serena Williams, highlighting their commitment to stand with Kaepernick's cause, which further established logos. This was …show more content…

The use of pathos in the campaign was evident, with the ad illustrating powerful and emotive imagery. The close-up of Kaepernick's face, combined with the accompanying piano music, creates a profound sense of melancholy, which plays into the emotive aspect of the ad. Furthermore, the ad also appeals to viewers’ sense of hope and determination, with Kaepernick’s message of standing up for what you believe in. The ad’s ability to strike an emotional chord with viewers allowed Nike to make a connection with their audience and establish a meaningful relationship with

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3998 Words | 16 Pages

There was a boy named Michael Jordan who was born in Brooklyn, New York the year of 1963.He grew up in Wilmington, North Carolina though. That’s where he started off his basketball career. In 1984 he was recognized by the NBA and got drafted by the team called the Chicago bulls. Soon after he got drafted, he started being known as one of the best players in the NBA. During the time he was playing with them he won six championships and was awarded Most Valuable player five times.

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1846 Words | 8 Pages

Finally you can debate that like, in the other commercial, they used logos in the way that gave Nike products credibility because the athletes that are using their products are truly the top players of this generation, thanks to the amount of money there making to prove

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Ethos And Logos In The Rise Of The Working Poor

1089 Words | 5 Pages

While Nike pumped an extra 24.8 percent into its already soaring ad budget” (774). Logos clearly shows how much these companies put into brand these products. There is almost no room for the quality of the product in the budget because of all of the money going to how to brand the product. Logos can really make the reader see how they fall into the trap the companies have set. It really helps for great reflection, and to get the readers even more into the article.

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Ethos Pathos Logos

296 Words | 2 Pages

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A Rhetorical Analysis Of Nike's 'Ripple'

1121 Words | 5 Pages

Another rhetorical feature used by Nike in the “Ripple” commercial that runs hand in hand with music, is tone. In writing, tone is the essence in which is presented throughout the advertisement. Like most sports apparel brands, Nike usually uses advertising that provokes motivation through intense training videos of athletes sporting their gear, or high energy training. These videos are accompanied with upbeat music that sparks different emotions and reaches the rhetorical appeal, pathos, from different means. The tone that is created in the Rory Mcilroy Nike advertisement is much different than the up tempo commercials even though it acts mainly on the same appeal.

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Nike Ethos Pathos Logos

1003 Words | 5 Pages

Nike is one of the most iconic and influential companies in the world, and its advertisements can be found anywhere in the world and across every medium. In one of its most recent ad campaigns, this athletic juggernaut tackles the issue of equality, a struggle that has existed throughout the history of sports, just as it has existed throughout the history of this country. The Nike advertisement “Equality” is a black-and-white video featuring superstar athletes from various sports that incorporates several elements and techniques illustrating the use of logos, ethos, and pathos to create a powerful and moving message. In this ad, Nike demonstrates that there is no need for a so-called diverse world of sports because once people are playing a

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Rhetorical Analysis Of Nike's Advertising

580 Words | 3 Pages

The credibility of the ad comes from the world class known players in different sports like Neymar in soccer, Selena in Tennis, and Nyjah in skating. Consequently, the argument displayed by the company shows that humans are unlimited; all the opportunities for us to be the best in something are in front of us by hardworking and believing in ourselves. This way, Nike grabbed the hearts of inspired people who stood up for the call, and they will probably use their equipments to play their favorite sport. In my opinion, Nike “Unlimited You” was one of their best ads logically and reasonably; the numbers on YouTube show that this is their most viewed ad and it is one of their most recent as it was uploaded on Internet one month ago!

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Michael Jordan Ethos Pathos Logos

404 Words | 2 Pages

The Ethos of Egos Michael Jordan, has scored more points (5,987) in the playoffs than any other player in the history of the NBA. There are many facts and statistics that one could site in regard to basketball, but I believe that this one is the most important. The playoffs are when it counts. A team could win every single game in the regular season, but if they slip up even a little in the playoffs, all those regular season wins become obsolete. That is why Michael Jordan being the all-time leading scorer in the playoffs marks him as the best player to ever play the game.

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Jordan Brand Ad Analysis: It's Not About The Shoes

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The Jordan Brand is attempting to communicate with its audience that when becoming a legend by understanding that it is not about the shoes that you wear rather than what you do in them. When doing this, they show star athletes performing during their high school and college years to the narrator 's words. During this clip, the narrator is Michael Jordan. This analysis explains how the Jordan Brand attempts to show their audience the rhetorical vision when becoming legendary, through fantasies in their ad "It 's not about the shoes". Within this ad, there were several fantasies that the Jordan Brand incorporated.

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Nike's Rhetorical Analysis: Just Do It

1056 Words | 5 Pages

The producers of these commercials know this does not draw in a crowd and know that they need to use fast, up beat, inspiring music to draw peoples’ attention. The players, athletes, and people involved in the video clip are all showering in Nike attire with bright colors and designs and the big symbol they are known for is visible for everyone to see. In some of the propaganda, a player may be shown as mediocre with very little Nike attire, but as the publication goes on, the athlete is wearing all Nike and becomes an excellent competitor. This shows the audience that if they wear their products they will become better and well rounded. Another example Nike uses pathos is by using an athlete that once had multiple failures and has turned their failures into success.

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Nike Use Ethos Pathos And Logos By Tom Hardy

249 Words | 1 Pages

Lastly, the logos are very effective in persuading its audience. Although, Nike presents the advertisement as factual the advertisement doesn’t use any statistics or facts and numbers, but use the speaker and the boy to make a logical appeal to audience. The speaker, Tom Hardy, makes the advertisement argument sound very factual when he tells the audience that we can all achieve greatness, and it’s not some rare DNA strand— you just have to do it. By saying so the audience now has this idea planted in their head, and can inspire the audience to do it when they realize it. The boy again, also plays a role in this logical appeal.

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Nike Pool Argument Summary

826 Words | 4 Pages

Throughout the years Nike has dominated shoe sales against other competitors. Nike is known for their marketing concepts including putting a lot of time into their commercials. The quality of commercials has a lot to do with how much a product sale. Nike does a great job using music, humor, and celebrity endorsement to push interest to their products. In the commercial “LeBron James Nike Pool” Nike uses three advertising techniques such as; Music, Humor, and Celebrity endorsement to appeal to their customers.

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Nike Equality Adisement Analysis

1255 Words | 6 Pages

In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and

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Rhetorical Analysis Of Nike's Just Do It Slogans

794 Words | 4 Pages

It secures the athletes and give them trust and dedication to fight for their ultimate goal to achieve. Nike's ads are basic , but very effective. Nike's pathos is if you wear nike you don’t have to worry about anything; your in good hands ,the products will not fail you. It will help you strive for your goal you want to accomplish. All in all, nike is making advertisements that their products are the best and better than the competition.

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Success And Failure Of Nike

1424 Words | 6 Pages

Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

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