Evaluation The first area is environmental after Nike faced incident about environmental affected from country pollution control (Henderson, Locke, Lyddy, & Reavis, 2009). They moved forward with initiative of technology by changing some of material and components which research and development developed, this point is the most interesting point because they changed the problem of environment and legal of pollution control which possible to apply in global standardization, after that they established education to connect people and started to establish organization to understand people with cultural recognition of each country. This formation supposed to change the threats situation from culture differentiation, to encourage understating each …show more content…
After firm understands local more, he could make strategy or policy, which more appropriate in the specific area of legal and each nation ethical with good governance. Some of the operation would be automatically standardization and controllable. Those broads into another strength as compliance and bringing up the competitive advantage in diversification and corporate …show more content…
The cognitive approach needs PESTEL analysis in each home country to evaluate the benefit then considering the competitive advantage each county again. These steps broad out sustainability with international business alignment. Especially, the vital Technology that Nike develop innovation and technology which the dimension significate value to move the organization forward and beyond the competitors. In a case of organization develop them and encourage employment education in parallelly. International business or globalization business is massive and high possibility to growth business very well but there are many risks to manage and maintain because the differentiation from politic, economy, society, technology, environmental and legal could affect in dissimilar view. The study expresses PESTEL, SWOT and Competitive advantage in effective consideration on Sustainability development which those tools and strategy need to work together on the right track and view. Moreover, PESTEL and SWOT need to measure each area for specific advantage and implementation as