Nike internal assessment(ust key external factors) Opportunities Weight Rate Score 1. Should strive to penetrate the new regions that have higher rate of growth such as “Brazil, eastern Europe , India, China 0.1 4 0.4 2. New production line for protective and safety footwear. 0.1 2 0.2 3. Pursue the Government to establish Anti-dumping duties on Chinese product 0.05 1 0.05 4. Internet Website 0.05 1 0.05 5. New production line for fashionable footwear to attract new consumers. 0.1 2 0.2 6. New era to concentrate on children 3 to 12 years old 0.15 4 0.5 Threats 1. Competition inn athletic footwear and apparel is fierce 0.05 2 0.1 2. Main competitor are Adidas, puma Reebok and Rock port 0.05 3 0.15 3. Adidas connect Chinese basketball superstar to produce basketball shoes 0.1 2 4. The competitor expand their categories to countries with deep their relationships with customers. 0.1 1 0.2 5. Consumer shifting to fashionable footwear 0.1 1 0.1 6. A new competitor whose sell the footwear of leisure and fashion . 0.05 2 0.1 Total Score 1 2.25 Justification of Nike key external factors. Opportunities 1st The weighted is given 4 because the Nike sports have higher growth rate in those countries which are given above 2nd New production line for security footwear is somehow monitored by the company 3rd Convince the Govt to anti dumping duties but that is not successful till now 4th They are not properly update their internet site. 5th Not very new